Tory Burch LLC, a lifestyle brand which embodies the personal style and spirit of its co-founder and creative director, announces a partnership with Samsung Cheil Inc., who will distribute and retail its products in Korea. The multi-year agreement will start with the Fall 2009 season.
Since its launch in 2004 as a lifestyle concept with multiple categories, including ready-to-wear, shoes, handbags and jewelry, the Tory Burch brand has received recognition within the industry, including the CFDA Award for Accessories Designer of the Year in 2008.
"The expansion of our brand into Korea is an important step in introducing our brand to a global consumer," said Tory Burch. "There is already a high level of awareness of our product in Korea, and we look forward to turning this interest into a dynamic business with our new partner."
Samsung will open freestanding Tory Burch retail boutiques and distribution via department stores. The first freestanding retail boutique is planned to open in Spring 2010.
Samsung Cheil Industries is the largest fashion company in Korea, with 2007 sales of over $1 billion. With more than 30 years experience in the fashion industry, they have not only built the capabilities to manufacture, market and retail our organic, domestic brands; also launched and nurtured a successful portfolio of licensed and imported international brands based on their expertise in collaborative global business partnerships and local market knowledge.
Samsung Cheil Industries is an ideal partner for TORY BURCH in Korea because of their proven track record of successfully launching and growing international brands. Their import and license brand portfolio includes Balmain, Nina Ricci, 10 Corso Como, Theory, Issey Miyake and Nine West, among others as they welcome another opportunity to partner with TORY BURCH as the brand continues its impressive global expansion.
Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages.
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