вЂLONDON show ROOMSвЂ™ opened with Sarah Mower (Style.com/Vogue USA) hosting a brunch in Paris, 6th March 2009, attracting key international press and buyers including four Vogue Editor- in -Chiefs Anna Wintour Vogue USA, Alexandra Shulman Vogue UK, Franca Sozzani Vogue Italy and Mitsuko Watanabe Vogue Japan.
вЂњThis was a very successful sales campaign. Lots of buyers and just as importantly lots of great press. Sarah Mower did a stellar job organising the brunch on the Friday which saw a fantastic turn-out of some of the worldвЂ™s most important press. The showroom was very well attended throughout the duration by many of the most important buyers working today. This showroom proves that British based companies can provide a great product and can compete on an equal footing with all other international design companies in the world.вЂќ Todd Lynn Designer
500 buyers and press from over 41 countries were welcomed by the British Fashion Council at вЂLONDON show ROOMSвЂ™ over 7 days. This showroom in Paris provides a unique opportunity for emerging British designers to promote themselves outside London. This pop-up showroom is a strategic element of the British Fashion CouncilвЂ™s support and mentoring scheme. It aims to promote London design internationally and secure new export business.
Now in its second season вЂLONDON show ROOMSвЂ™ was attended by fashion directors from all of the key international department stores including Hong KongвЂ™s Lane Crawford; New YorkвЂ™s Barneys, Bergdorf Goodman, Bloomingdales and Saks; ParisвЂ™ Galleries Lafayette, Printemps and Le Bon MarchГ©, MilanвЂ™s La Rinascente and JapanвЂ™s Isetan group. Great attendance also came from independent boutique owners and opinion formers including from Italy: 10 Corso Como Penelope, Degli Effetti, Luisa Via Roma, Tessabit, Bernardelli, Tiziana Fausti; from France: Maria Luisa, LвЂ™Eclaireur, Colette, Gago, Zenta; from USA: Ikram, Blakes, H Lorenzo,
Des Kohan, Opening Ceremony, Relish; Seven from Middle East : Villa Moda, Boutique 1, DNA, Al Ostoura, Al Othman, Ashti.
The exhibiting designers have all received sponsorship, for either present or previous seasons, through one of the BFCвЂ™s talent support schemes NewGen, Fashion Forward or independent showcase Fashion East. They included Fashion ForwardвЂ™s Erdem, NewGenвЂ™s House of Holland, Meadham Kirchhoff, Mark Fast, Mary Katrantzou, Cooperative Designs, David David, Emilio De La Morena, Felder Felder, KTZ, Louise Gray, Marjan Pejoski, Osman Yousefzada, Todd Lynn and Fashion EastвЂ™s MFP - Maria Francesca Pepe and Natascha Stolle.
Harold Tillman, Chairman, British Fashion Council, commented,
вЂњThe quality and number of guests to вЂLONDON show ROOMSвЂ™ this season underlines the continued and growing interest in LondonвЂ™s emerging talent. This initiative provides the designers, after their presentations in London, with an opportunity to meet directly with the fashion industryвЂ™s most important decision makers in a focused and professional sales environment.вЂ™
The вЂLONDON show ROOMSвЂ™, supported by the London Development Agency and UKTI, is a British Fashion Council initiative.