Launching her latest label titled вЂњAnita Dongre TimelessвЂќ at the Lakme Fashion Week Spring/Summer 2010 show, with the collection вЂњJaipur My JaipurвЂќ, Anita Dongre paid homage to the glorious state of Rajasthan.
Working around the rich cultural heritage of the Rajasthani textiles and crafts, Anita worked creatively with traditional weaves and fabrics of the past and designed garments from luxurious brocades, georgettes, raw silk, satin, net, lush velvets and silks. The colours matched the beauty of the fabrics as red, regal blue, grey and black dazzled with opulent embellishments.
Restricting her silhouettes to kurtas, long skirts, lehengas, shararas, saris, elephant and harem pants, jackets, jodhpuris, ghagras and just three minis, AnitaвЂ™s garments were a kaleidoscope of traditional colour and style.
To the pulsating beat of Rajasthani folk songs, the show opened with three tiny bubble minis - the only western offering of the evening and then went into ornate paneled skirts and multi coloured textured cholis teamed with luxurious dupattas. The colour mix was very characteristic of the state with bandhani, lehriya and buttee motifs adding to the rustic look of the collection.
In a range that would make ideal festive and trousseau wear, the stunners were the corded blouse with bandhani skirt, the tantalizing half saris worn with frilled petticoats, the velvet kurtas and embroidered harem pants, the absolutely amazing full circle red bandhani kurta with silver borders, a magnificent 48 panelled skirt with a jersey body suit and the tissue choli with georgette buttee embroidered sari.
When it came to embroidery Anita went all out with gota, zari, sequins, beads and crystals in traditional motifs.
Anita DongreвЂ™s вЂњJaipur my JaipurвЂќ was a dazzling blend of the glorious past with the present that will appeal to women of all ages during the coming season when they want to blend the tradition with the contemporary.