Wednesday, September 23, 2009

Switzerland:Nuance opens 'Jewellery Box' at Geneva airport


The Nuance Group has further enhanced its landside shopping offerat Geneva International Airport by opening a new "Jewellery Box" concept dedicated to watches, fashion jewellery and sunglasses. The new store covers 47 square metres and replaces a previous, temporary 12 square metre outlet also operated by The Nuance Group.

The upgraded "Jewellery Box" is part of a whole new development at Geneva International Airport's landside shopping area. Its offer comprises an attractive selection of watches by mid-priced popular brands such as Tissot, Certina, Dolce & Gabbana, Guess, Fossil or Davis; fashion jewellery by Agatha, Pilgrim, Guess, Reminiscence and Fossil; and sunglasses by Ray Ban, Polaroid, Gucci, Emporio Armani, DKNY, Oakley, D&G, Dior, Prada and Police,amongst others.

Fred Waeber, General Manager, The Nuance Group Geneva, said: "We are thrilled about this opportunity to upgrade our temporary landside outlet. The new 'Jewellery Box' presents all those passing through the airport's landside shopping area -travellers, meeters and greeters as well as staff - with a contemporary, stylish environment in which to browse for the latest watches, fashion jewellery and sunglasses for a perfectly up-to-date outfit. So far, our customers' response has been promising and we look forward to constantly surprising shoppers with a new and updated offer."

Pierre Germain, AIG's Commercial and Finance Director, said: "Theconcept is ideally complementing our landside retail offer with affordable and trendy brands and gives good opportunity for impulse buying which is important to encourage in the current tough economic situation." 

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