Saturday, September 19, 2009

New Zealand:ghd is set to showcase emerging talent


This year eight rising stars of the fashion industry have been given an opportunity to shine in the “ghd New Generation Show”.

The newly formatted show gives up and coming designers the chance to showcase their wares on the world class platform that is Air New Zealand Fashion Week.

Previously group shows such as Verge Breakthrough have showcased emerging fashion designers and launched many of our now industry greats such as Cybele, Michelle Yvette, Federation and Deborah Sweeney to their success.

Designers taking part in ghd New Generation include - ISBIM which is designed by Joshua Jang and stands for I Still Believe In Miracles; Tara Cunniffe who will showcase her signature intricate and sculptural pieces; Chapel - designed and produced in New Zealand by Sophie Johnston & Janelle Simonsen, Trix & Dandy - Michael Pattison’s diffusion line of sexy streetwear; EmmaFord – a stylish NZ swimsuit label; Serena Fagence, an eclectic and innovative young Auckland designer, Keri Wanoa, who is also part of the Miromoda Show and Australian designer House of EZIS designed by Andrzej Pytel.

For these eight talented designers, sending their Autumn/Winter 2010 collections down the ANZFW runway provides the chance to get in front of the numerous international and Kiwi buyers and media who attend the weeklong event.

It’s not only designers who have been selected to take part in the show, 7 high profile media channels will be partnering up one-on-one with each designer. The list of media includes Remix Magazine (working with 2 designers), Fashion NZ website, Front Row Diary website, Pilot Magazine, Citymix Magazine, Black Magazine and 1am Magazine.

Managing Director of Air New Zealand Fashion Week is pleased with the newly formatted show.

“The ghd New Generation Show has been designed to give these 8 fledgling designers the chance to showcase their designs to a selection of high profile buyers and media delegates. Using the new media partner format we expect the designers will further maximise on exposure of their respective labels and gain reach within the fashion industry and its consumers,” she says.

This year show sponsor “ghd” will also co-sponsor the VIP MAC Lounge, and will for the first time become an official partner of Air New Zealand Fashion Week.

“ghd are thrilled to be a part of Air New Zealand Fashion Week and to help support these emerging talents! Sponsoring the New Generation show is a fantastic way for ghd to nurture young New Zealand design talent as well as work to support the more established designers through our partnership with Fashion Week,” says ghd Publicist Murray Bevan.  

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