Friday, October 23, 2009

India:Big Bazaar unveils вЂLondon Dreams’ collection


Big bazaar, India's largest hypermarket chain, a part of the Future Group, announced the launch of вЂFashion@big bazaar’ LondonDreams Collection’, a range of exclusive apparel , that captures the look of вЂLondon Dreams’.

Big Bazaar stores across the country will showcase themerchandise specially created for London dreams.With an intentionto fulfill the dream of dressing up the youth, and вЂFashion jo Star bana de’ promise, Fashion@Big bazaar will have the youthful collection from October onwards.

вЂLondon Dreams Collection’ is inspired by the underlying theme of the movie, which is youthful and stylish.The styling captures the individual style statement of its characters played by SalmanKhan Asin – The Fashion@big bazaar ambassador, Ajay Devgan and Ranvijay Singh . The collection includes and features men’s casual wear including shirts, t-shirts, and denims; while the women wear collection includes tops, t-shirts and denim.

Said Mr Sanjeev Agrawal, Concept Head, Fashion@Big bazaar,“Today’s youth emulate their stars and the latest trends portrayed by them in the films. Fashion@Big bazaar has been launched to give every youth in the country an access to the latest in fashion at affordable prices. This tie up for exclusiveвЂLondon Dreams’ merchandise will allow us an opportunity to dress the youth one more time. The movie is about friendship & music and has a very youthful treatment and hence we at Fashion@big bazaar have launched this collection inspired by the style statement of the stars.”

Big Bazaar has been associated with several films in the past and has created merchandise for films like Hanuman, Kkrish.

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