Thursday, October 1, 2009

USA:Baby Phat & GIANT present Priscilla Renea Sole Series Tour


Famous for launching the most outstanding and innovative marketing campaigns, Baby Phat by Kimora Lee Simmons, in collaboration with GIANT Magazine, presents the "Sole Series" Campaign! GIANT and Baby Phat have embarked on a unique multi-media program that will engage the audience by integrating readers' experience with Baby Phat through print, digital, special event and mobile initiatives. Performing live at Underground Station, a division of Genesco Inc., for part three of the Sole Series in-store tour is hot new pop singer-songwriter Priscilla Renea.

The bright, colorful and clever Priscilla Renea has come a long way--from her home computer where she'd upload her original, catchy songs to YouTube (over 5.8 million views and counting!) to the storied roster at Capitol Records. Her hit single 'Dollhouse' is blowing up at radio and is an anthem for relationship independence and self-confidence with the fiercely sung hook "I ain't a Doll! This ain't a Dollhouse!". Her full-length debut album Jukebox is aptly named, for it reflects 21-year-old Priscilla's wide-ranging musical sensibilities and the scope of her talents.

Priscilla, who proudly hails from Atlanta, will perform outside the Underground Station store at the Gwinnett Place Mall in Atlanta, GA at 5pm on October 23rd, 2009. For this highly anticipated event, fans will have the opportunity to meet the Atlanta native and preview tracks off Jukebox slated for a December 1st release.

Other featured artists for the "Sole Series" program have included: sizzling new girl group, Electrik Red, pop singer Kristinia DeBarge and contemporary R&B singer Dondria Nicole. This ground-breaking campaign consists of the following: a "Road to Success" print feature, in-store tour, and a mobile sweepstakes for the opportunity to win the ultimate fashionista experience by attending the Baby Phat Fashion Show during New York's renowned Fashion Week. Talk about living life in the "fab" lane.

The Baby Phat Mobile Sweepstakes to win a trip to the NY Fall 2010 Fashion Week fashion show is another element to the "Sole Series" campaign. To become eligible for this amazing opportunity, customers must text the correct answer to the Baby Phat trivia question on the back of the VIP Access Card. All correct answers are automatically entered into the sweepstakes. Since Kimora adores her fans, everyone walks away with an exclusive Kimora Lee Simmons download regardless of whether their answer is correct or incorrect.

The "Sole Series" campaign will prove to be one of the most exciting and innovative projects that Baby Phat by Kimora Lee Simmons has committed to. There will be several promotional plans to ensure that this program is a heavy hitter! The Baby Phat social media pages, Facebook, Twitter, Flickr and YouTube will be constantly updated with exclusive photos and behind-the-scenes glimpses into the production and execution of this amazing new program as well. 

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