Wednesday, October 7, 2009

USA:Irina Shabayeva to design holiday dress for Macy's


As cameras rolled on Lifetime's Project Runway last week, up-and-coming designer Irina Shabayeva won the challenge of a lifetime. The 27-year-old New Yorker has been granted the opportunity to design a holiday dress for Macy's INC International Concepts brand.

"We are happy to partner with Macy's to present our designers with a challenge that gives them a taste of the real world aspects of the fashion industry. This week's challenge allowed Irina the opportunity to have one of her designs sold by a major retailer and Project Runway fans will now have the chance to purchase the exclusive party dress this holiday season," said Lance Still, Executive Vice President of Promotions and Integrated Marketing for The Weinstein Company.

Part of Macy's participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, Executive Vice President Macy's Inc. "It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina's fresh take on fashion is the ideal fit for our INC brand," said Reardon. "Our customer will love her ultra-feminine aesthetic."

Given all the resources of a top designer, Irina's holiday dress is a contemporary take on the little black dress. Made of rayon matte jersey, the butterfly-embellished dress will be available in sizes small through x-large. Irina along with her model Katie Sticksel will be featured modeling the dress on

A preview of Irina's INC creation was available for fans to see on Thursday, October 1 at 11:01pm (eastern time), immediately following the premiere of episode 7. Customers will be able to purchase the dress designed by Irina for INC's holiday collection in select Macy's stores and online the first week of December. 

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