Friday, October 23, 2009

USA:Converse returns to NBA season with another EB2 shoe


Good things happen in threes. The 2009-2010 NBA season marks three notable returns for 10-year NBA veteran Elton Brand and Converse. Brand returns healthy for his second season with the Philadelphia 76ers, Converse’s iconic Star Chevron logo is once again featured on basketball footwear, and Converse returns with another Elton Brand signature shoe called the EB2.

The EB2 is a follow-up signature basketball shoe from last year’s first-ever Elton Brand signature shoe, the EB1. After a successful year with the EB1, Converse again partners with JCPenney to offer an affordable performance basketball shoe for adults and kids.

“I grew up watching basketball’s greatest players wearing the Converse Star Chevron logo on the Weapon and the Pro Leather. To have this logo on the EB2 is a badge of honor,” said Elton Brand. “The EB2 is a great looking, affordable shoe that offers comfort and stability with the appeal of being a signature model. It’s my goal to stay healthy this season and showcase the EB2 with successful, solid time on the court.”

The EB2 is designed for basketball players who specialize in quickness, agility and versatility. The shoe is made of durable leathers for optimal support and features perforation in the toe box and midfoot, providing improved ventilation and comfort. The EB2 also includes speed lacing for a sleek look and a spat strap that provides additional lock down for enhanced support. The midsole is made of light weight EVA, while the outsole has multidirectional circle bone traction, forefoot flex groove and a decoupling heel for optimal ground contact when landing.

In addition to Converse’s Star Chevron logo, the EB2 features Elton Brand’s Converse logo, which was introduced at the start of last season.

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 43 company-owned retail locations in the U.S. 

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