Sunday, October 18, 2009

India:Swarovski Elements shines at HDIL India Couture Week


Guests at HDIL India Couture Week 09 will be greeted with a venue sparkling with CRYSTALLIZED – Swarovski Elements. Symbolizing the longstanding marriage of crystal with couture and couturiers in India, bespoke CRYSTALLIZED installations at the venue will prompt the onlooker to Breathe, Taste, Hear and Say-Couture with CRYSTALLIZED – Swarovski Elements.

Designed by Sumanth Jaikishan specially for HDIL India Couture Week the imposing installations of a Nose, Lips and Ears in fibre glass highlighted dramatically with CRYSTALLIZED – Swarovski Elements represents how crystal embodies everything couture. The gleaming Kingfisher bar at the venue dazzles with newly launched Asymmetrical and Chessboard cut CRYSTALLIZED – Swarovski Elements now available in a range of colours as both a Flat Back Hotfix and a Sew-on Stone, opening multiple possibilities for creative applications.

Wines of brilliant CRYSTALLIZED strings hung over the bar with sporadic lotus flowers makes for a stunning centerpiece above the bar. The chandeliers at the venue are also Made with CRYSTALLIZED – Swarovski Elements from Shimera Lighting in Mumbai.

The venue dГ©cor is highlighted with sparkling chandeliers Made with STRASS Swarovski Crystal. The chandeliers are available at SHIMERA PROJECT LIGHTING PVT LTD., Raghuvanshi Mills Compound.

Apart from the venue décor watch out for the glamour and sparkle of CRYSTALLIZED– Swarovski Elements in creations of couturiers: Manav Gangwani, Suneet Varma, Aki Narula and Varun Bahl through the Couture Week.

Enthusiastic about the partnership with HDIL India Couture Week Mr. Sanjay Sharma, Country Head, CRYSTALLIZED– Swarovski Elements said, “Couture is incomplete in India without CRYSTALLIZED– Swarovski Elements, it has become an essential, integral and creative part of every bride, wedding and anything that is a celebration. We are delighted to partner with Couture Week and couturiers whose talent continues to push us forward to find new possibilities of expression in décor and fashion.”

Since its earliest days, at the turn of the 20th century, Swarovski has worked hand in hand with leading designers and couturiers, including Chanel, Elsa Schiaparelli, Christian Dior, Yves Saint Laurent, Armani, Versace, Gucci and Prada, to cutting edge innovators like Alexander McQueen and Viktor and Rolf.

In India too since the last decade CRYSTALLIZED– Swarovski Elements has worked on creative collaborations with all the leading couturiers – Abu Jani Sandeep Khosla, JJ Valaya, Manav Gangwani, Manish Arora, Rohit Bal, Suneet Varma, Tarun Tahiliani, Varun Bahl, and the list continues. As the appeal of crystal broadens, designers explore new expressions of crystal creativity in every segment of the fashion world, from couture evening gowns and exquisite jewellery, to lingerie, swimwear and sportswear, to bejewelled shoes and accessories, and even to interiors and electronics. In their hands, crystal comes alive, an object of desire, shining with the light of life. 

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