Thursday, October 22, 2009

USA:Five VH1 stars for Shiekh Shoes’ new Reality Starr Collection


Five VH1 reality TV stars have signed a deal to become the face of regional footwear retailer Shiekh Shoes’ new Reality Starr Collection. Hugely popular reality TV celebrities Jessica Kinni, Lady, Luscious, Cali and Prancer will appear as the “Reality Starr Girls” in advertisements, in-store displays and an exclusive online video series to promote two sexy, fun and fashion-forward women’s footwear styles designed with them in mind. On Sunday, November 1 from 4-6pm, the five stars will launch the collection at a Meet & Greet at Shiekh Shoes’ Burbank Town Center store, 201 East Magnolia Blvd., Burbank 91502.

With its bodacious babes, cool dudes, gossip, sexiness, and even the chance of finding lasting love, reality TV is a guilty pleasure that has consumed America’s youth; young women in particular. But one thing has been missing: fashion merchandising to connect fans with their favorite stars.

Enter Jessica Kinni, Lady, Luscious, Cali and Prancer as the Reality Starr Girls, each of whom embodies one or more of the characteristics – from sweet and naïve to catty and nasty -- that make reality shows so much fun to watch. Now, with Shiekh Shoes’ sexy Reality Starr Collection, there is a tangible way for fans to engage in and become part of the reality TV phenomenon.

The brainchild of Shiekh Shoes’ Director of Marketing Dae Bogan, the Reality Starr Collection comprises two styles: Reality Starr I and Reality Starr II. Reality Starr I is available in Black, Purple and Brown, and Reality Starr II is in Black, Tan and Gray. The shoe designs are almost metaphoric: a sleek metallic heel supports an open, sexy, strappy body adorned with edgy studs or stones. Sounds a bit like the Reality Starr Girls.

The Reality Starr Girls’ TV credits include:

Jessica Kinni – Rock of Love, Charm School (VH1)

Lady – Real Chance of Love 2 (VH1)

Luscious – For the Love of Ray J 2 (VH1)

Cali – Real Chance of Love, I Love Money 2 (VH1)

Prancer – Flavor of Love, I Love Money 2 (VH1)

Shiekh Shoes is a leading urban footwear and apparel retailer in the Southwest US that is growing rapidly. With more than 100 stores in AZ, CA, NM, NV, TX, and WA, Shiekh carries top sport and lifestyle footwear brands including Nike, Converse, Creative Recreation, adidas Originals, Reebok , DC , Pastry, and Baby Phat. In addition, Shiekh brand dress shoes, boots and sandals are stylish and affordable and frequently featured on TV and in magazines. 

India:Reliance Footprint offers stylishly sporty range this season