USA:Stormy skies inspire Jamie Hanna for fall

 

Industry-leading yoga and fitness apparel company, Zobha, announces the launch of its new menswear collection. The line was created for men who seek technically-sophisticated and handsome apparel options to suit their active lifestyle both in and out of the yoga studio.

Recognizing a void in the men's yoga apparel category, Zobha Founder and Designer, Jamie Hanna developed the men's collection with the same keen eye for detail and stylish aesthetic signature as her women's designs.

The Fall line, inspired by "stormy skies," introduces an edited assortment of year-round performance basics including a sleeveless tee, short-sleeved v-neck tee, Essential short, hot yoga short, Essential pant, zip jacket and pullover for men. Designed in a modern and masculine color palette of Midnight Blue, Skyway, Spruce and Fig, the line is both attractive and performance focused.

"Many men have expressed their dissatisfaction with the lack of comfortable and stylish options available to them when shopping for yoga apparel," explains Hanna. "I hope the new line will make men feel comfortable and confident, allowing them to fully focus on developing their practice and workout routines."

All styles feature simple lines, a tailored fit and a fabric blend of Supplex and LYCRA which is soft to the skin, wicks moisture and supports the body without binding. Smooth elastic waistbands are designed for comfort and strength retention while zippered pockets allow handy storage for locker keys, an iPod and gym card. The Essential short has a built-in brief made of high-performance nylon mesh to help keep the wearer secure and dry.

The men's collection is available this fall on Zobha's ecommerce site, Zobha.com and at leading yoga studios, fitness clubs and other stores where the Zobha style and message resonates with consumers.

Zobha was born from a desire to create superior performance yoga and fitness apparel with a distinctive design aesthetic and a brand that inspires and fosters the grace that lives within each human heart. "Zobha" is a Sanskrit word meaning grace, beauty and brilliance. Zobha apparel is designed to promote easy, elegant movement and offers exceptional fabrication, fit and performance characteristics. 

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South Africa:Mohair is fantastic to work with - Caileigh Noades

 

Caileigh Noades, a young fashion design graduate of Nelson Mandela Bay Metropolitan University (NMMU), recently had her mohair design placed in Vogue Knitting International magazine –the holy grail for fashionistas around the world.

The Vogue Knitting International editor was first introduced to Noades’ mohair design when she met with Jackie Gant, Marketing and Promotions Manager of Mohair South Africa. This was part of the strategic marketing campaign initiated by Mohair SA, and Gant was discussing the educational partnership between Mohair SA and NMMU. Mohair SA then facilitated a meeting between Vogue Knitting International and Noades’ former lecturer to obtain further information and visuals.

“It has been amazing to have my work recognised by the fashion gurus of the world,” says Noades, “and it will serve as great inspiration for my future career as a designer.” Noades’ mohair knitting design consists of a panel cut into pattern parts and sewn up as a garment.

A standout design student, Noades collected several awards at the annual end of year fashion show at NMMU – winning for best technical designer and best third year range, and placing second in the mohair category. Noades is currently working as a dressmaker in her hometown of East London, and plans to open her own boutique next year.

“I’ve been sewing since Grade 8, so working with fabrics and designing clothes has become a way of life for me,” adds Noades. She particularly enjoys working with mohair, and spent time with seamstresses in the Eastern Cape who instructed her on how to enhance the qualities of the fibre.

“Mohair is fantastic to work with,” says Noades. “It is incredibly versatile and allows for a wonderful variety of designs and combinations.” 

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USA:Let’s step into Naya style

 

Brown Shoe Company, Inc. introduces the first fall collection from Naya, a brand of beautiful, comfortable and eco-friendly women's footwear that launched in March.

Naya's fall 2010 line offers women six key looks for the season:

• Origami Rose: Pumps and ankle boots with intricate details and floral accents add a feminine flair to your wardrobe.
• Tailored Temptation: Pumps and oxfords with laces, buckles, piping and vintage-inspired details give structure to both soft and tailored looks.
• Beautiful Bows: Pumps and knee-high boots paired with ruffled suede and ladylike bows add a touch of sweetness to the season's sought-after styles.
• Super Soft Suedes: Cuffed boots, shooties and flats made of soft and supple suedes lend an effortless, cool look to dress and casual wardrobes.
• Rugged Resource: Boots with buckles and 100 percent shearling beautifully enhance these rugged chic looks.
• Kimono Knot: Clogs and open-toe boots with sophisticated knots and sleek leather straps create unique textures and distinctive style.

"We created Naya with the belief that style and sustainability go hand-in-hand, and that beautiful shoes can both be gentle on your feet and on the earth. Naya is quickly becoming known among consumers for its soft, feminine designs, beautiful colors, elegant detailing and premium comfort system – all while incorporating eco-friendly materials. Our fall line features boots for every woman's style because we know that's what our consumers are seeking: high-fashion hiker, casual-rustic American mid-calf, suede knee-high and versatile over-the-knee as well as peep-toe booties," said Naya Designer Kasey Gibbs.

Naya is committed to choosing eco-friendly and natural materials whenever possible. Eco-friendly features include:

• Vegetable-tanned leathers and linings
• Natural or recycled content fabrics
• Heels made from bamboo
• Footbeds containing natural cork
• Outsoles containing natural materials
• Water-based cements
• Shoe boxes made with 80 percent recycled paper pulp, soy-based inks and water-based glue
• Reusable shoe bags and shoe forms made with recycled plastic soda bottles, known as PET

Consumers can find Naya footwear on shoes.com, Zappos.com, Piperlime.com and PlanetShoes.com; at select Nordstrom stores and Nordstrom.com, select Dillard's stores and Dillards.com; and in more than 60 independent and specialty stores. Naya is also in select stores in 16 countries including Asia, Australia, Greece and the United Arab Emirates.

Brown Shoe is a $2.4 billion global footwear company. Brown Shoe's Retail division operates Famous Footwear, a leading family branded footwear destination with over 1,100 stores nationwide and e-commerce site FamousFootwear.com, approximately 270 specialty retail stores in the U.S., Canada, and China primarily under the Naturalizer brand name, and footwear e-tailer shoes.com. 

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USA:Lo Bosworth to kick off Fashion’s Night out

 

Television personality and star of MTV’s The Hills, Lo Bosworth will officially kick off Fashion’s Night Out (FNO) at Fashion Island on Friday, September 10 with a styling sweepstakes and personal appearance.

“I am thrilled to be a part of Fashion’s Night Out at Fashion Island,” said Bosworth, creator of The Lo Down lifestyle blog. “I am looking forward to the styling session because I love fashion and helping others experiment with new looks and trends. Plus, I always enjoy meeting my fans, especially those from my hometown.”

Fashion Island will feature a variety of festivities in celebration of Fashion’s Night Out from 5 to 9 p.m. including the kick-off and meet and greet with Lo Bosworth, sweet stations and live DJs throughout the center, in-store events and a tote bag giveaway.

The first 1,000 shoppers to visit the Concierge desk in Atrium Court with a receipt from any purchase made at a participating FNO retailer during the event will receive a limited edition Fashion Island tote bag. The tote bag giveaway will run while supplies last, with a limit of one bag per person and no minimum spend requirement.

More than 30 merchants will host in-store events featuring fall fashion presentations, beauty events, giveaways, gifts with purchase, DJs and refreshments. Participating merchants include Neiman Marcus, Bloomingdale’s, Nordstrom, Elie Tahari, 7 For All Mankind, Trina Turk, Jonathan Adler, True Religion Brand Jeans, American Rag Cie, Jonathan Adler, Ever and Kate Spade.

As Orange County’s premier coastal shopping and dining experience, Fashion Island features specialty boutiques, world-class department stores and a wide assortment of restaurants and cafГ©s. Visited by more than 13 million people annually, Fashion Island offers a sophisticated yet relaxed atmosphere that is distinctively Southern California. 

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USA:Brian Atwood inks deal with Jones for new label

 

Brian Atwood announced that he has entered into an exclusive licensing agreement with Jones Apparel Group, Inc.

Atwood will collaborate with Jones to create, produce, market and distribute B Brian Atwood, a new footwear and accessory line that will be the contemporary counterpart to Brian Atwood's high-end, luxury shoe business.

B Brian Atwoodwill be marketed and sold in better department stores and specialty retailers. The initial launch is planned to commence in fall 2011, followed by the launches of BBrian Atwoodhandbags and jewelry slated for 2012. The initial term of the agreement is for five years, with a provision for further renewal.

Brian Atwood, Designer, stated: "When thinking about a partner and building my brand, Jones was an obvious choice. I look forward to translating my design aesthetic and guarantee of high-quality, sexy footwear for a larger audience through a new, contemporary line."

Richard Dickson, Chief Executive Officer of Branded Businesses at Jones Apparel Group, stated: "We are excited about our partnership with Brian Atwood, one of the most respected design talents in the industry. Brian has made his mark on the upscale footwear market by bringing a fresh, sexy and modern design to all of his products. As we look to build Jones design talent into a place that helps visionaries grow their brands, Brian is an ideal fit to further expand this strategy."

Since its founding in 2001, the Brian Atwood shoe label has developed a cult like following for its statement-making footwear. Brian Atwood uses the most elaborate skins, the longest fringe and the most glittering jewels in his fantasy footwear, which brilliantly illustrate the designer's principle that over the top truly begins at the bottom.

The designer was recognized by the Council of Fashion Designers of America, who awarded him the Swarovski's Perry Ellis Award for Accessory Design in 2003. Brian Atwood shoes are currently sold globally at luxury retailers, such as Neiman Marcus, Nordstrom, Saks Fifth Avenue, Intermix, Net-a-Porter, Jeffrey, as well as at numerous high-end boutiques nationwide. 

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USA:STYLE360 at New York Fashion Week

 

After six consecutive years of showcasing a variety of fashion collections, producers A-List Communications and Hachette Filipacchi Media U.S. (HFM U.S.) are thrilled to announce the line-up of exciting fashion talent and entertainment for their STYLE360 multi-day showcase at the Metropolitan Pavilion during New York Fashion Week.

From September 11th -14th, STYLE360 will once again stand apart as one of the most unique, must-attend experiences during Fashion Week, hosting a series of shows, presentations and after-parties for veteran designers and emerging talent alike.

This season's program will be the highlight of the week as Kardashians for Beach Bunny Swimwear heats up New York Fashion Week with a presentation of their 2011 collection at The Griffin as a kick-off to STYLE360. The STYLE360 line-up also includes Ali Landry's first foray into fashion with her new children's line Belle Parish, presented by BeautiControl, that will feature celebrity moms walking the runway with their daughters.

A collaboration between Caravan, Boy Meets Girl and bobi will be presented by Starbucks Frappuccino coffee drink. Returning once again are celebrated designers Walter (presented by Sebastian Professional) and Project Runway alumnus Malan Breton, who have both been part of STYLE360 for the past four seasons.

Breton, who is showing both menswear and womenswear this season, will host a large extravaganza inspired by the film An American in Paris with Swiss watch company Rado. Closing out STYLE360's events will be leading contemporary woman's retailer bebe, who will be previewing their Spring 2011 Collection.

New to the program this year is Indian menswear designer Rajvi Mohan, who will be partnering with New Era and its EK collection of caps for her runway show. Rikke Gudnitz, a Danish designer who has dressed such celebrities as Paula Abdul and Katy Perry, will be showcasing her collection Gudnitz Couture for the first time the USA.

Newcomers, SACHIKA by Celebrity Twin Designers To-Tam and To-Nya Sachika, who have dressed such celebrities as Nicki Minaj, LisaRaye McCoy and Patti Stanger, will be teaming up with Bravo TV network's The Real Housewives of New Jersey for an episode taping of their fashion show, presented by Alisa Maria, while VH1 Glam God winner Indashio, who is known for his earnest creativity and bon vivant flair, will round out the fashion show schedule with several surprise celebrity guest appearances.

Taking fashion beyond the runway as in the past, STYLE360 will continue to host the season's most desirable, see-and-be-seen parties with STOLICHNAYA Vodka as the official liquor. To celebrate the 25th Anniversary of Sebastian Professional's Shaper Hairspray, STYLE360 will throw the brand a bash at hotspot The Griffin complete with models sporting sculpted do's and re-shapeable styles—the "What's Next" in hair design.

Griffin will also play host to bebe's official after party immediately following their runway show. Joonbug.com, New York's premier event planning and promotion company and lifestyle website, will be promoting with STYLE360 and follow the bebe party and the Beach Bunny Swimwear presentation with its own after-party fetes at The Griffin.
 

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India:Strong line up with mix of eminent & new designers at LFW

 

LakmГ© Fashion Week (LFW), India’s premier fashion trade event and pioneer platform in promoting business of fashion announced 74 designers and 12 sponsors for LFW Winter / Festive 2010 at Grand Hyatt, Mumbai. Last season, LFW moved towards customizing the fashion week platform to the Indian market and introduced вЂResort’.

This season the platform continues in this vein by providing an opportunity to showcase Winter/Festive collections.

With Winter/Festive 2010, LakmГ© Fashion Week further continues the strategic shift and increases its focus on the current season requirements, promoting business of fashion in the country. As fashion trade and the customer base is veritably growing big in India, this season promises to showcase exuberant trends specially catering to the discerning festive buyer, while addressing the fashion requirements of the fraternity.

Sharing his views, N Rajaram, Vice President - Lakmé said, “As a contemporary beauty expert, Lakmé understands the sensibilities of the Indian woman. The brand continuously innovates to create products that are unique, by combining international cosmetic technology with an in-depth understanding of the consumer.

“LFW Grand Finale will see the вЂLakmГ© Gypsy Collection’ designed by Malini Ramani, who captures the nomadic influences from around the world, including many journeys of her own, to create this inspired collection, perfectly suited for the Indian woman.”

Talking about the talent at LFW, Anil Chopra, CEO – LakmГ© Lever said, “LakmГ© Fashion Week stands for quality and high standards of excellence in designer participation which is epitomized by the talent we endorse at LakmГ© Fashion Week. The strategic shift we initiated last season with introduction of вЂResort wear’ in India continues as we now tailor our upcoming season to focus on вЂFestive wear’.

“The Gen Next program, that completes 5 years, has encouraged debutantes and nurtured some of the leading names in the industry today. The Gen Next 5 year show indicates the variety of talent that has made LFW a force to reckon with and talked about as one of the best fashion forums representing Indian fashion to the world.

Ravi Krishnan, Managing Director – IMG - South Asia said, “In its eleventh year of bringing Indian fashion to the forefront, Lakmé Fashion Week continues to be the leader in recognizing creative excellence, providing a platform for new potential, operating on international standards of excellence, and providing the most significant and commercially relevant platform for sponsor association.

“LFW demonstrates its leadership position among fashion industry platforms in delivering value to sponsors and brand associations as exemplified this season with the addition of our new Associate Sponsor – Aircel. Additionally, as pioneers of a premier fashion trade event, we constantly strive to build opportunities for Indian designers, making it possible for them to showcase their talent at an event as celebrated as LFW.
 

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