Sunday, August 15, 2010

USA:Payless to participate in NYC Fashion's Night Out


Payless ShoeSource, an original sponsor of last year's successful and first-ever Fashion's Night Out in New York City -- created by Vogue, the Council of Fashion Designers of America, the City of New York and NYC & Company to promote retail and celebrate fashion in the city announced its participation in this year's event with plans to help bring shoppers out for a fantastic night of shopping, affordable fashion, celebration and fun.

Plans includes Payless sponsoring the "Official Ride of Fashion's Night Out" – six Gray Line double-decker buses decked out with the Fashion's Night Out 2010 graphic, offering free rides for shoppers at key retail locations throughout Manhattan the evening of Sept. 10. In addition, Payless will present a must-attend store event hosted by all four Payless Guest Designers: Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo, as well as sell a philanthropic tote benefiting the NYC AIDS Fund and offer a VIP in NYC sweepstakes with the grand prize winner heading to NYC for Fashion's Night Out with VIP treatment.

The late-night shopping event hosted by Payless Guest Designers will be held at the Payless store at 716 Lexington Ave. (between 57th and 58th streets) where Siriano, Rose, Field, and Toledo will be available for a meet-and-greet and photo opportunity 8-10 p.m. All four Payless designer labels will be on sale just in time for Fashion's Night Out in select Payless stores -- including the Lexington Ave. store -- and Shoppers are encouraged to bring their cameras for this fun photo opportunity. Select stores throughout the five boroughs will stay open until 11 p.m. Sept. 10 as well.

Payless is also proud to support Fashion's Night Out's chosen beneficiary partner, the NYC AIDS Fund, with a charity tote that sports the official "cityscape graphic" created by Vogue for 2010. The chic and functional reusable tote, perfect for a night of shopping, is made of grey rip-stop nylon with a tomato-red lining. The limited-edition Payless Fashion's Night Out Totes will be sold for $10 in more than 40 stores throughout the city (while supplies last) beginning Sept. 10 with $5 per tote sold donated to the NYC AIDS Fund. A limited quantity of totes pre-signed by all four Payless Guest Designers will be available at the Lexington store only Sept. 10 beginning at 7 p.m.

"Payless is thrilled to participate in New York City's Fashion's Night Out again this year with an exciting program that is sure to help bring shoppers out on this special night," said LuAnn Via, CEO and president, Payless. "Our Lexington store event, with appearances by all four of our Guest Designers, is a must-attend and is sure to excite the designers' fans, who can personally meet the designers behind the styles, while purchasing a piece from their just-in Payless fall collections."

"As well, with the Payless-sponsored buses that will help get shoppers efficiently around the city that evening and our charity tote that will help raise money for the Fashion's Night Out cause, we look forward to a celebratory night of shopping, fashion, fun and philanthropy."

USA:Independent Retail Week to support Chicago boutiquesBMW M-dedicated showroom to open in Singapore on August 2