Thursday, September 2, 2010

USA:Stormy skies inspire Jamie Hanna for fall


Industry-leading yoga and fitness apparel company, Zobha, announces the launch of its new menswear collection. The line was created for men who seek technically-sophisticated and handsome apparel options to suit their active lifestyle both in and out of the yoga studio.

Recognizing a void in the men's yoga apparel category, Zobha Founder and Designer, Jamie Hanna developed the men's collection with the same keen eye for detail and stylish aesthetic signature as her women's designs.

The Fall line, inspired by "stormy skies," introduces an edited assortment of year-round performance basics including a sleeveless tee, short-sleeved v-neck tee, Essential short, hot yoga short, Essential pant, zip jacket and pullover for men. Designed in a modern and masculine color palette of Midnight Blue, Skyway, Spruce and Fig, the line is both attractive and performance focused.

"Many men have expressed their dissatisfaction with the lack of comfortable and stylish options available to them when shopping for yoga apparel," explains Hanna. "I hope the new line will make men feel comfortable and confident, allowing them to fully focus on developing their practice and workout routines."

All styles feature simple lines, a tailored fit and a fabric blend of Supplex and LYCRA which is soft to the skin, wicks moisture and supports the body without binding. Smooth elastic waistbands are designed for comfort and strength retention while zippered pockets allow handy storage for locker keys, an iPod and gym card. The Essential short has a built-in brief made of high-performance nylon mesh to help keep the wearer secure and dry.

The men's collection is available this fall on Zobha's ecommerce site, and at leading yoga studios, fitness clubs and other stores where the Zobha style and message resonates with consumers.

Zobha was born from a desire to create superior performance yoga and fitness apparel with a distinctive design aesthetic and a brand that inspires and fosters the grace that lives within each human heart. "Zobha" is a Sanskrit word meaning grace, beauty and brilliance. Zobha apparel is designed to promote easy, elegant movement and offers exceptional fabrication, fit and performance characteristics. 

2010 Ford Focus RS500 to be added to legendary collectionUAE:adidas Originals introduces the RELACE