Thursday, September 2, 2010

USA:Lo Bosworth to kick off Fashion’s Night out


Television personality and star of MTV’s The Hills, Lo Bosworth will officially kick off Fashion’s Night Out (FNO) at Fashion Island on Friday, September 10 with a styling sweepstakes and personal appearance.

“I am thrilled to be a part of Fashion’s Night Out at Fashion Island,” said Bosworth, creator of The Lo Down lifestyle blog. “I am looking forward to the styling session because I love fashion and helping others experiment with new looks and trends. Plus, I always enjoy meeting my fans, especially those from my hometown.”

Fashion Island will feature a variety of festivities in celebration of Fashion’s Night Out from 5 to 9 p.m. including the kick-off and meet and greet with Lo Bosworth, sweet stations and live DJs throughout the center, in-store events and a tote bag giveaway.

The first 1,000 shoppers to visit the Concierge desk in Atrium Court with a receipt from any purchase made at a participating FNO retailer during the event will receive a limited edition Fashion Island tote bag. The tote bag giveaway will run while supplies last, with a limit of one bag per person and no minimum spend requirement.

More than 30 merchants will host in-store events featuring fall fashion presentations, beauty events, giveaways, gifts with purchase, DJs and refreshments. Participating merchants include Neiman Marcus, Bloomingdale’s, Nordstrom, Elie Tahari, 7 For All Mankind, Trina Turk, Jonathan Adler, True Religion Brand Jeans, American Rag Cie, Jonathan Adler, Ever and Kate Spade.

As Orange County’s premier coastal shopping and dining experience, Fashion Island features specialty boutiques, world-class department stores and a wide assortment of restaurants and cafГ©s. Visited by more than 13 million people annually, Fashion Island offers a sophisticated yet relaxed atmosphere that is distinctively Southern California. 

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