UK:SKECHERS unveils new flagship store in London

 

SKECHERS USA, Inc. a global leader in the lifestyle footwear industry, announced that the Company has opened a flagship store in the heart of Covent Garden, London’s premier destination for culture and leisure. Exclusively located on the Royal Opera House property across from the famed Covent Garden Market, the new SKECHERS location is a central magnet for shoppers worldwide.

“SKECHERS Covent Garden is the ultimate sales and branding tool,” said Michael Greenberg, president of SKECHERS. “Consumers can’t get enough of this world-famous district because it’s known for having it all – shops, restaurants, architecture, entertainment. And now, it’s also got SKECHERS – which means that millions of new customers and fans of the brand can enter our world, try on our styles, buy our product, and take the SKECHERS experience home to their countries.”

Designed to infuse the Opera House’s architectural design with SKECHERS’ sensory retail philosophy, the flagship store showcases sculptured gypsum wall panels and premium solid black oak flooring, as well as signature SKECHERS looks such as blue florescent acrylic wall displays and table tops, LCD screens, color-changing LED lighting, and light box graphics.

A living catalogue, the store features a broad range of SKECHERS athletic, casual and dress styles for men and women, along with a dedicated children’s department illuminated with the brand’s animated characters. The Company’s popular Shape-ups fitness footwear collection also prominently features in its own shop-in-shop, promoted with graphic images and four LCD screens playing Shape-ups instructional videos.

The SKECHERS Covent Garden store at 2/3 James Street is the latest in a growing network of global destinations showcasing the brand. In addition to the SKECHERS retail store on London’s Oxford Street, the Company’s flagship stores include high-profile locations in New York’s Times Square, Los Angeles’ Hollywood & Highland and Universal CityWalk, and San Francisco’s Powell Street, as well as Toronto, Paris, and Shanghai. SKECHERS currently owns and operates more than 280 retail stores in the United States, Canada, Europe and Asia. 

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USA:Zazzle launches men's PRO-Keds shoes

 

Zazzle, the leading platform for quality custom products, announced the availability of the world's first completely customizable men's sneaker. In a significant expansion of the ongoing collaboration between Zazzle and Keds, the unique line of customizable men's PRO-Keds shoes is now available on Zazzle's global family of websites. The shoes will be available on the Keds website this spring.

Custom PRO-Keds by Zazzle marks the footwear industry's first fully-customizable product for men, extending far beyond the simple color choices currently offered by other footwear makers. Customers can upload their own graphics and text to every canvas surface of the shoe, and can choose the colors and patterns for stitching, lining, bindings and more. In addition to building their own shoes entirely from scratch, customers can also browse and buy existing shoe designs from the Zazzle marketplace and cutting-edge design collaborations from ARTSPROJEKT, Zazzle's premier network of top artists from around the world. Men's shoes are the newest addition to Zazzle's already popular women's and children's shoe lines, and allow a new set of consumers to instantly customize one-of-a-kind shoes featuring their own artwork and creativity.

A staple of both the mainstream and counterculture movements for decades, PRO-Keds have adorned the feet of neighborhood street ballers and legends of the NBA, as well as beatniks, hippies, punk rockers and some of hip hop's original MCs. Now, a new generation has discovered the PRO-Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness. In this expanded partnership with Zazzle, Keds' classic, authentic style becomes even more distinguishable as a leading brand, with significant vision into the future of footwear. Customers around the world can now create high-quality men's shoes -- both hi and lo top -- from an American icon, using their own designs and artwork.

"These men's shoes are an exciting expansion of our partnership with the brand, and with PRO-Keds we're actually remixing a cultural icon," commented Andy Howell, founder of ARTSPROJEKT Global Creative Network, a unit of Zazzle. "By opening the blank canvas of PRO-Keds -- an already very cool shoe people can unleash their creative energy on a new medium, and that's really where Zazzle excels. Self-expression and customization is where we see commerce headed, and we're constantly pushing the envelope with new products like PRO-Keds."

By leveraging Zazzle's proprietary technology and on-demand manufacturing capabilities, Keds is easily able to expand its custom merchandise creation and purchase options with minimal cost and zero risk. 

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USA:Linda Masquefa to showcase handcrafted creations in Panama

 

On March 2, 2010, luxury handbag designer Linda Masquefa will be showcasing her exclusive collection of handcrafted creations at the world culture inspired Pangea Restaurant in Panama City. The designer will be present to display her current limited number pieces, as well as reveal her newest collection.

The Linda Masquefa Trunk Show finds the designer back in the land where her creative journey began. Inspiration first struck Masquefa during a visit to a Panama crocodile farm. The unique skins were the most exquisite, wondrous materials she had ever seen and were the catalyst to her couture handbag creations. Marrying these exclusive skins with classic and innovative design, the most desirable handles, closures and accent hardware from Italy, and old world craftsmanship has placed Masquefa's creations at the vanguard of true luxury handbag reinvention. Her luxury pieces are now housed in premier boutiques in Las Vegas, Laguna Beach and Panama City.

Pangea Restaurant, which is ancient Greek for "entire world," sets the perfect backdrop for the intricately imagined Linda Masquefa Collection. Six rooms, each in their own unique and distinctive style, and the multi-cultured platform exude the aesthetic and artistic idealism of Masquefa's eclectic pieces. Pangea owner Gary Doherty called on the services of interior designer Jennifer Simpson to bring to life the most beautiful cultural imagery from around the world, invoking the spirit of old worlds past while melding the highest value of current technology. Each distinct room (Asia, Caribbean, East Africa, North Africa, South America and Indian Sub Continent) all holds claim to sought-after gourmet food and the finest consumptions. 

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Hong Kong:Special fashion designs to be showcased at Interstoff Asia

 

For the first two days of Interstoff Asia Essential, running 17 – 19 March 2010, a succession of specially made fashion designs will be showcased at the upcoming spring fair. Design students from Caritas Bianchi College of Careers (CBCC) and members of theKnitwear Innovation and Design Society (KIDS) will interpret S/S 2011 trends.

“This year’s fashion events are a unique twist to inspiredesigners and buyers that will attend our fair,” said Ms Wendy Wen, Trade Fair Director for Messe Frankfurt (HK) Ltd. In total, 20 students from CBCC have partnered up with 20 exhibitors to create four pieces of ladieswear each, which will be paraded during the fashion walk. The events are scheduled for 17 March at12:00 noon and 18:00 plus 18 March at 15:00.

"The students’ collections will fuse cross cultural inspirations of east meets west with hints of masculinity in their ladieswear designs,” said Mr Ngan Man Leung, Lecturer, Faculty of Design, Caritas Bianchi College of Careers. For more than 39 years, CBCC has provided study programmes for disciplines in business, designand hospitality management.

Mr Ngan also noted the fashion communities growing trend towards sustainability. “Eco-textiles are very important nowadays so we hope to give designer’s some direct correlation between the exhibitor’s fabrics and trend for 2011. This is a tremendous opportunity for the students to showcase their talent plus generate potential business leads from the Chinese market sector.”

Equally as important is the Knitwear Innovation and DesignSociety (KIDS) showcase, promoting new technology in the market.KIDS is a non-profit resource centre helping to foster the sustainable growth of the knitwear industry in Hong Kong.

Special fashion walks are scheduled for 17 March 2010 at 18:00 and 18 March at 12:00 noon. 

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Switzerland:Nabucco Va, Pensiero - wings of freedom!

 

The RAYMOND WEIL nabucco range, renowned for its stylish design, now boasts a new addition in titanium. The new timepiece's mature elegance, retaining all of the collection's powerful architecture showcased in grey-grained graphite, remains true to the collection's creative values and mythical forms.

The nabucco Va, Pensiero - named after the famous Verdi chorus - exudes the same power and nobility as the great Italian composer's opera. Its sophisticated materials, watchmaking precision and alluring design evoke an urban, revolutionary world, making this new timepiece a symbol of freedom and independence.

With its sober 46mm-diameter case, and round bezel with tachometric scale set into the titanium, it is exceptionally resilient and water-resistant.

Three subdials (30 minutes at 3 o'clock, 12 hours at 6 and small seconds at 9), along with a date-window at 4:30, are set in grey on a central zone featuring three screws for optimal time-reading, and harmoniously integrated indexes highlighted in luminiscent anthracite.

The aesthetics of the nabucco Va, Pensiero again reflect RAYMOND WEIL watches' gift for audacious design, while its mechanical prowess will delight connoisseurs of luxury watchmaking: an ETA 7753 tri-compax movement, with automatic winding and 28,800 vibrations per hour, ensures the precision and reliability of this masculine chronograph which, with its screwed-down push-pieces, crown and case-back, is waterproof to a depth of 660ft (20 bars/atm).

The timepiece's elegant design is underscored by a saddle-stitched crocodylus niloticus leather strap with double push-piece security.

Stylish, powerful and elegant... let the nabucco Va, Pensiero spirit you away on the wings of freedom! 

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USA:Elda De La Rosa chosen as Oscars Designer Challenge Finalist

 

Premier Chicago couture designer, Elda De La Rosa, announces that she has been chosen as one of nine designers to participate in Oscars Designer Challenge 2010. For the 2nd year, the Academy of Motion Pictures Arts and Sciences is inviting the public to vote for one designer to have their original gown worn by one of the Awards escorts as she brings the statuettes onto the stage during the 82nd Academy Awards on March 7, 2010.

The nine finalists were selected by the Academy's fashion coordinator and a committee from submissions of designers around the country. The gowns and designers were revealed yesterday at a live runway show at the Academy of Motion Pictures Arts and Sciences in Beverly Hills, California. The winning gown will be announced during "Oscars Red Carpet... 2010," the live arrivals show that will air on ABC beginning at 5 p.m. PT on March 7th. The couture gown designed by Elda De La Rosa is part of her spring 2010 Alta Gracia Collection and is called Lucero, meaning shining star in Spanish.

To see footage of the finalist's gowns and to cast your vote for Elda De La Rosa, log on to Oscars.com. Public voting is open now and goes through 11:59 pm PT March 1, 2010. Anyone over the age of 18 can register to participate and will be allowed to vote once a day until the voting period ends.

The Gown, Lucero is bluish/gold in color and made of iridescent, silk taffeta and, like the entire 2010 Alta Gracia Collection, inspired by the strong, yet beautiful and feminine women who have influenced De La Rosa's life. Specifically, she tapped into the classic, tailored, vintage look of the 40s, where structure met femininity. Throughout the collection, she uses luxurious fabrics, including wool and silk blends, taffeta and charmeuses.

Since 2001, Elda De La Rosa has been designing collections inspired by the strong, beautiful Spanish women who have helped shape her life and the flowing, organic nature of the fabrics she uses. 

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USA:Skadaddle & Dawgs to sponsor OF COURSE

 

Skadaddle Media, Inc a social engagement studio which develops creative and entertaining programs, campaigns, events and original content that emotionally and authentically connect with consumers and other audiences, announced it has signed a strategic marketing agreement with Dawgs Golf, a superior line of advanced-technology super-lightweight golf footwear, to sponsor OF COURSE, the first-ever animated golf-themed Web series. The new online property will debut on March 1, 2010, on FOXSports.com on MSN, one of the world’s most popular sports Web sites.

The deal with Dawgs Golf represents the first golf apparel brand to join OF COURSE’S expanding roster of corporate sponsors, which also includes Fantasy Springs Resort Casino and its award-winning Eagle Falls Golf Course. Every OF COURSE episode is recorded live and on location during actual rounds of golf played at Eagle Falls, affiliated with, and located immediately adjacent to, Fantasy Springs in California’s Palm Springs Valley.

Conceived, written, and produced by Skadaddle Media co-founders Todd Lieman and Jon Wank, OF COURSE is a new animated, Flash-based series of five-minute Webisodes that offers a genuine, humorous and highly-entertaining look into what happens – and more importantly, what is discussed by men – on the golf course. Every other week, OF COURSE chronicles the comical golfing escapades of four long-term friends, each with his own personality and idiosyncrasies, and each facing unique personal and professional challenges.

Under the terms of the wide-ranging, brand integration agreement, Skadaddle Media will highlight Dawgs Golf’s brand identity on the hat of Doug, an OF COURSE main character, and will feature all four cast members wearing Dawgs Golf footwear throughout the show’s entire first season, which runs through November 2010. In addition, Skadaddle Media will develop and implement a multi-platform Dawgs Golf social media campaign, which includes the creation and management of its Facebook and Twitter presence, and the production of original promotional videos. The campaign is slated to launch immediately, and continue through the year. Financial terms of the corporate sponsorship are not disclosed.

“With its distinctive brand personality, innovative footwear products, passionate consumer base, and creative marketing orientation, Dawgs Golf represents an ideal addition to OF COURSE’s growing family of corporate sponsors,” said Lieman, who also plays the role of Doug in the series. “As Dawgs Golf has recognized, OF COURSE’s appeal extends far beyond its status as a golf-themed entertainment property. It also serves as a brand-new, cost-effective, and multi-platform marketing vehicle that can be leveraged to reach new and existing customers across a broad range of communications channels in more meaningful, emotional, and authentic ways.”

“As an emerging footwear company in a crowded industry segment, Dawgs Golf embraces creative, non-traditional marketing strategies and tactical programs to generate much-needed corporate and product exposure, and to clearly articulate the notable attributes of and compelling story behind the Dawgs Golf brand,” said Steve Mann, founder, president, and chief executive officer of Dawgs Golf, a division of USA Dawgs, Inc. “OF COURSE represents a perfect fit with this philosophy, and an excellent vehicle for showcasing Dawgs Golf footwear in a visible, entertaining, and authentic fashion. Additionally, the agreement with Skadaddle Media also provides Dawgs Golf with a definitive entrée into the social media realm, a program which should strongly help the company achieve robust business and marketing objectives in 2010.”

OF COURSE is a content-driven, multi-platform social media initiative. Much more than just “branded entertainment,” which potentially offers little entertainment value, poor authentic brand experiences, and limited return on investment, OF COURSE provides brands with comprehensive integration opportunities that only just begin as each Webisode debuts. 

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USA:reco to create denim ribbon in support of Global Genes Project

 

reco jeans, the leading manufacturer of true recycled denim jeans, announced the company will create a special denim ribbon in support of the Global Genes Project, an initiative designed to raise awareness about the prevalence of rare diseases that afflict millions of children worldwide.

Using the official Global Genes Project blue jeans ribbon as inspiration, reco jeans fashion designers will create a blue jeans ribbon from the company's recycled denim material. reco jeans recycled denim jeans ribbon will be launched at the company's upcoming 2010 spring/summer project. All proceeds from the recycled denim jeans ribbon will go to support children suffering from chronic and life threatening rare illnesses.

"When we first heard about the Global Genes Project and the idea behind a denim jeans ribbon to represent millions of children afflicted by rare diseases, the story touched our hearts," said Tom Cards, CEO, reco jeans. "It's astounding how many children are affected by rare diseases and how little the general public knows of this community. We are proud to be part of this global awareness initiative, and we hope others will join us in giving back to kids and families facing rare diseases."

reco jeans eco-friendly recycled denim fabric has been approved and certified by the Hong Kong Green Council and is pending certification from a number of U.S. organizations. The company's fabric is comprised of mixed materials collected from scraps of cut and sew pieces that normally would end up in landfills. reco jeans takes the idea behind green clothing to a new level and the company's fabric is currently being studied by a prestigious University as an option to eliminate waste within the garment industry.

"reco jeans has always been an innovative company with the goal of creating a healthier planet," said Nicole Boice, founder, Global Genes Project. "We are thrilled reco jeans is joining forces with us to help find treatments and cures for rare diseases and we look forward to seeing the unique twist they will add to the blue ribbon using their recycled denim material."

To further raise funds and awareness in the fight against rare diseases, reco jeans is organizing a charity event to support the Global Genes Project. Company employees will also be wearing and distributing handmade denim jeans ribbons to the public leading up to World Rare Disease Day on February 28, 2010. World Rare Disease Day is an event designed to call attention to the global public health issues associated with the 7000 rare diseases affecting nearly 30 million Americans and countless others worldwide. 

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Germany:Trend Lectures supply key order information at GDS

 

As a trend fair for shoes GDS from 12 to 14 March 2010 gives international buyers fresh impulses and key information on the 2010/11 Autumn/Winter orders season. The GDS trend concept is unique for shoe fairs. The concept runs like a thread though all areas and demonstrates the variety of the latest trends and tendencies in shoe fashion using a variety of tools.

The comprehensive trend concept implies a long preparation phase and intense exchange with trend experts. The trend roundtables featuring qualified specialists are primarily focused on analysing the latest developments in fashion in terms of the varied cultural influences, basic general principles and key silhouettes. Current key looks in fashion are used to elaborate the new colours, shapes and materials for matching shoes and accessories. These are then used to define the GDS trend themes that lead retail through the new season. By way of assistance the DГјsseldorf shoe fair offers visitors a series of fashion shows, stagings and lectures with fashion experts to give a competent overview of the season trends. Alongside lots of information, however, the trend programme also makes it clear what makes fashion tick: creativity and emotion.

Show Programme
New show concepts with creative stage design and design features plus new technology and an exceptional music selection are designed make the TRENDS ONSTAGE shows in Hall 2 burst with even more modern flavour. For the first time now the shows have a general heading that runs like a thread through all showelements. Progressive high fashion, contemporary design and traditional skilled craftsmanship from the restructured Premium World in Hall 4 are presented in the Upper Style Show (at 11.00 am daily).

Under the heading Louis MMXI it will impressively stage the new styles for Autumn/Winter 2010/11: film excerpts and props tell stories of people in the hotel. Before the audience’s eyes a world full of luxury and lifestyle unfolds bringing old traditions and skilled craftsmanship into the modern day while also looking to the future at the same time. After Lily Cole,AlekWek, Luca Gadjus and other top models, this time selected Premiumcollections will be presented by Katrin Thormann. In the GDSTrend Show the three GDS trend themes Rooted Encouraged Surprising clearly and succinctly guide visitors through the new season (at 12.00 noon daily). Featured here are popular, international quality brands

with a fashion statement from the Superior and Essentialsegments. Presented in the entrance to the fashion show area,TRENDS ONSTAGE in Hall 2, are the three GDS themes from the trendshow in the form of a library with oversized books that look liketrend or mood boards. For the first time this season the Easy to Go – Wellness Show (at 1.30 pm daily) will showcase different collections from the wellness segment in an allnew and modern way: the spectrum here ranges from comfortable styles with functional features and ecological and socially-responsible styles through to comfort shoes that pick up on current fashion trends plus brands with a feminine and exclusive fashion statement. The Urban Fashion & Kids Show (at 3.30 pm daily) with its young and cheeky approach and Circus motto will be showcasingnew trends from the varied world of street and sportswear in Hall 3.
 

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USA:G-Star to concentrate on expanding monobrand retail network

 

Luxury denim brand G-Star announces its global plans to triple the number of monobrand flagship stores worldwide over the next five years. More aggressive measures will be employed with the U.S. market with an expected growth rate of more than 400%. "Despite the economic downturn, denim sales are still going strong," explains Camiel Slaats, the new Global Commercial Director of G-Star. "Instead of solely being a leisure wear brand, we consistently demonstrate denim can be a part of an elegant work and evening wardrobe resulting in a high rate of return on a global level."

Since its inception over twenty years ago, G-Star is not unfamiliar to steady business growth. Currently the brand has over 6,000 points of sale in 65 countries worldwide, with a turnover rate that surpasses $1 billion in annual sales. In the next five years, G-Star will concentrate on expanding its monobrand retail network from 200 stores to 750 worldwide. In the U.S., the brand is looking to grow the number of G-Star stores from 12 to 50 by 2015 with a concentration on major metropolitan areas.

G-Star is currently seeking to achieve monobrand retail growth by attracting new franchisees using a distinctive franchise model. "'The G-Star Retail Solution Concept' showcases denim in its purest form and offers a variety of business models that suit many local retail environments," explains Slaats. Each G-Star monobrand store highlights the men's, women's and accessories collections in an environment that conveys the philosophy, design aesthetic and raw authenticity of the brand. The uniform global look is rough, stylish, pure and functional.

With G-Star's prospective expansion plans and unique retail design model a more distinctive and prevalent brand presence will be conveyed to consumers worldwide. 

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Italy:25th year of Elena MirГІ marks soft yet deep revolution

 

The 25th anniversary of Elena Mirò marks a soft yet deep revolution.Over the years it has traced and often defined the boundaries of new feminine aesthetic sensibility. It has contributed to and enriched people’s perception of what is chic and sexy and has placed personality at centre stage.

The brand was launched in 1985 and opened its first single-brand boutique in 1993. In 1997 Elena Mirò launched its first advertising campaigns, revisiting the glamorous iconography of Hollywood divas with the slogan “Ciao Magre!” (“Goodbye Skinny Girls!”), a riposte to the fashion world’s neglect of the “Mediterranean-shaped” woman. The following years saw single-brand stores opened in various European cities, including Paris and Madrid, and in 1999 the first Italian modelling agency for plus-sized models was founded. In 2001 dozens of castings were held throughout Italy in search of new models for the agency.

In 2003 international artists were commissioned to create pictures inspired by female shapeliness, eventually culminating in the “Morbidamente Donna” (“Softly Woman”) exhibition. It was a unique collection that toured the world’s major capital cities, including Madrid, Moscow and Beijing. In 2005 Elena Mirò featured in the official calendar of Milano Moda Donna: a real cultural revolution on the Prêt-à-Porter catwalks, which in 2007 led to Elena Miroglio being awarded the title of Knight of the Italian Republic by President Giorgio Napolitano in recognition of the brand’s contribution to “emancipating women from a restrictive concept of beauty”.

These are just a few of the landmarks on the journey which has seen Elena Mirò’s conception of femininity transcend the limits of a mere brand for plus-sized women to become a synonym for positivity, mental health, harmony and self-confidence.

Above all, Elena Mirò has made style and fashion as accessible to “softer-sized” women as it is to women of regular form. And it is still a very modern message. After Glamour USA dedicated its cover to Lizzie Miller (Elena Mirò testimonial) even V magazine – the authoritative bible of new trends – devoted a whole edition to curvy sizes, deliberately choosing to use the same models that Elena Mirò had put on the catwalks over the previous years: Crystal Renn, Candice Huffin, Marquita Pring, Michelle Olson, Tara Lynn, captured by some of the biggest names in photography.

It is a world which grows richer in initiatives with every passing moment and which, on the 25th anniversary of the collection, has led Elena MirГІ into completely new territory: in fact, 2010 represents a momentous step for the brand’s wide-reaching new projects. All this simply to underline the powerful attraction that the real world feels for the Elena MirГІ collection. 

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India:Numero Uno introduces ESPANIA denim collection

 

Numero Uno, one of India’s most fashionable Denim wear brands, has introduced its super premium range of denims, ESPANIA. NumeroUno’s ESPANIA 2010 collection is designed using special Laser techniques from Jeanologia Spain that helps achieve the authenticlived-in & used look. Chic and ultra stylish, ESPANIA’s 2010 collection of premium denims is high on the fashion quotient and is ideally suited for both leisure as well as work wear.

Numero Uno’s ESPANIA denims have been created in collaboration with “Jeanologia” a Spanish company which is a world leader in laser treatment and garment finishing processes. These laser effects are applied on the thigh, back, waist band, fly and seamsthat creates a stunning effect on these funky denims.

This premium collection is constructed with 10-14 ounces denim, combined with lycra to provide maximum comfort and stretch ability. This super sexy collection of ESPANIA denims is available in slim and straight fits in low to mid rise styles forboth men and women. With a strong emphasis on detailing, this collection of denims comes with 5 pockets, stylised brassbuttons, zippers and rivets. Adding to its trendy design, ESPANIAis embroidered in bold red color on the denim loop above the coinpocket. To complete the true blue fashionable look, an attractiverivet studded suede patch is stitched on the waistband above the back pocket.

Designed for fashion conscious men and women, the color palette extends from lighter blues to dark shades of indigo with tones ofgrey. Numero Uno’s ESPANIA 2010 collection is attractively for both men and women and is available at all Numero Uno exclusive stores and select multi brand outlets across the country.

Established in 1987, Numero Uno Jeans wear has, over the years metamorphosed into a dynamic and responsive brand for the youth. Today Numero Uno is recognized as a fashion forward wardrobe brand, and one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and superior value for money. 

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USA:2009 is another record year for Iconix Brand

 

Iconix Brand Group Inc announced financial results for the fourth quarter and year ended December 31, 2009.

Revenue for the full year 2009 was approximately $232.1 million, a 7% increase as compared to approximately $216.8 million in the prior year period.

As previously disclosed 2009 and 2008 include gains from the formation of international ventures and 2009 includes the gain from the sale of a trademark in Canada. Excluding these gains, revenue for 2009 increased 6% to $221.3 million from $208.4 million in 2008. EBITDA for 2009 increased 9% to approximately $163.1 million as compared to approximately $149.6 million in the comparable prior year period, and free cash flow increased 10% to approximately $134.8 million as compared to approximately $122.1 million in the comparable prior year period.

Non-GAAP net income for 2009, which excludes non-cash interest related to the Company's convertible debt, increased 19% to approximately $83.3 million as compared to approximately $70.2 million in the comparable prior year period and non-GAAP diluted earnings per share increased to $1.22 versus $1.15 in the comparable prior year period.

On a GAAP basis, net income increased 19% to approximately $75.1 million, as compared to $62.9 million in the comparable prior year period and diluted earnings per share for 2009 was $1.10 versus $1.03 in the comparable prior year period.

Revenue for the fourth quarter of 2009 was approximately $65.8 million, a 21% increase as compared to approximately $54.3 million in the fourth quarter of 2008. As previously disclosed both the fourth quarter of 2009 and the fourth quarter of 2008 include gains from the formation of international ventures.

Excluding these gains, revenue for the fourth quarter of 2009 increased 21% to $58.8 million from $48.5 million in the fourth quarter of 2008. EBITDA for the fourth quarter was approximately $41.9 million, an 11% increase as compared to approximately $37.8 million in the prior year quarter.

Free cash flow for the quarter was $33.2 million a 6% increase as compared to approximately $31.5 million in the prior year quarter. On a non-GAAP basis, as defined above, net income increased 28% to approximately $21.9 million, as compared to $17.1 million in the prior year quarter and diluted earnings per share for the fourth quarter of 2009 was $0.30 versus $0.28 in the prior year quarter.

On a GAAP basis, net income increased 29% to approximately $19.7 million, as compared to $15.3 million in the prior year quarter and diluted earnings per share for the fourth quarter of 2009 was $0.27 versus $0.25 in the prior year quarter.

Neil Cole, Chairman and CEO of Iconix Brand Group, Inc. commented, "I am pleased to report that 2009 was another record year for our Company. Our ability to drive organic growth through the expansion of our direct to retail programs in one of the most challenging retail environments in historydemonstrates the strength of our business model. In 2009, we successfully launched five new direct-to-retail partnerships in the U.S., renewed four direct-to-retail contracts, formed our third international joint venture for Europe and acquired stakes in Ecko and Ed Hardy, two of the leading brands in today's youth market. We have strengthened our balance sheet and today have approximately $230 million of cash available to be opportunistic in the pursuit of acquisitions. As we begin 2010, we believe our Company is well positioned to deliver continued growth and we look forward to the exciting opportunities ahead of us."

The Company is reaffirming its full year 2010 revenue guidance of $260-$270 million. The Company is reaffirming its 2010 non-GAAP diluted EPS guidance of between $1.25 and $1.30 and GAAP diluted EPS guidance of between $1.13 and $1.18. The Company estimates that free cash flow for 2010 will be in a range of $140- $145 million. This guidance relates to the existing portfolio of brands only and assumes no additional acquisitions. 

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Germany:1750 fashion footwear collections to be showcased at GDS

 

Shoes are undergoing a renaissance. While in the past shoes were often considered more of a necessity, albeit an important one, they are now starting to really impact the entire fashion scene. Exciting brands like Dukes, Guerilla Deluxe and Sassetti are currently causing a real stir with their collections.Furthermore,crisis year 2009 has brought a series of innovations that are now stimulating the shoe scene. And becoming ever clearer here is a renewed desire for footwear.

From 12 to 14 March the entire sector will therefore be turning its full attention to Düsseldorf where 760 exhibitors will be showcasing 1,750 collections for the 2010/11 Autumn/Winter seasonat GDS – International Event for Shoes & Accessories. GDS is therefore indicative of the great interest currently enjoyed by footwear at present regardless of shoe type and shape. Compared to the previous event the fashion and trend fair is on a par in terms of exhibitor numbers and has posted a slight, market-dependent minus of 5% compared to last year’s event. The sector agrees that GDS performance cannot be rated highly enough given the very difficult year of 2009.

“After last year we had not even dared to dream of such a great result. Everyday we still receive inquiries from exhibitors who want to present their collections at GDS,” explained GDS DirectorKirstin Deutelmoser at a press conference in the run-up to the fair. “GDS is fully geared up in virtually all areas, again presenting lots of exciting and new brands and thereby proving that trade fairs can even function well under tough economic conditions. The sector needs guidance and this it finds at GDS, not least thanks to the comprehensive supporting programme. GDS offers it customers clear added value in the form of networking.”

The collections new at GDS in March for instance include:
Blend, Björn Borg, Helly Hansen, Napapijri, Pointer andRamon King (Urban Authentic / Urban Fresh), Noë Pumps, Progetto Alto Gradimento, Roccobarocco and Valentino di Mario Valentino (Superior / Essential) Andrea Morelli, Gerardina di Maggio, KelsiDagger, Liu. Jo Junior Calzature, Pour la Victoire and Roberto Cavalli Angels & Devils (Upper Style), Andrea Carrano, Black Lily, Boxfresh, Braccialini, Edith & Ella, Fritzi aus Preußen, Maupiti, One True Saxon and Pure Oz (Prime²), Alberto Fermani, Bikkembergs, Dani Samaniego & Familia, Dayton Boots and Gianni Barbato 2009 (White Cubes).

Fine-Tuning: Premium Area Rearranged After the goodresponse to the various restructuring concepts for the segments in the lifestyle worlds these were concentrated more strongly in several halls at the last event – making them clearer and more coherently arranged. To make hall structure even more intuitive for visitors the Premium areas in Hall 4 have been optimised further: merging of the two concept areas Upper Style Concept andPrime Square has produced the new area primeВІ (i.e. “Prime Squared”) that impresses us with its modernity and high  

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Hong Kong:11th HK Jewellery Design Competition winners announced

 

The winners of the 11th Hong Kong Jewellery Design Competition were announced today at a press conference held at the Hong Kong Convention and Exhibition Centre.

In the Open Group, three Best of Show prizes were awarded,including "Brain Storm," a ring featuring a cluster of diamonds surrounded by spiraling conical shapes. Designed by Yuen Che Wai,who was sponsored by Tse Sui Luen Jewellery Co Ltd, the piece also earned a Craftsmanship and Technology Award. The other two Best of Show awards went to Ko Wing Yu and Chan Wen. Ms Ko, sponsored by Golden Master Jewellery Ltd, won for “Passion,” a set of earrings representing fish swimming in a pond.

Mr Chan, sponsored by Rio Pearl, designed the winning brooch, “Hanging Moon,” using cloud-like baroque pearls to set a natural scene of clouds in the sky. Hong Kong Institute of Vocational Education (Lee Wai Lee) student Po Tsz Shan took top prize in theStudent Group category with “Parent and Child,” a pendantcreation featuring the image of a “fish mother with her babies atthe centre.” The design incorporates a whirlpool, representing flowing water, which, said Ms Po, “reflects the endless cycles shown in the ecological world.” Student Category first runner-up honours went to "Circulating," designed by Daisy Chan, while the second runner-up was "Nice Flower with Round Moon," designed by Lam Hoi Kiu. Both are also students at the Hong Kong Institute ofVocational Education (Lee Wai Lee).

After a Fashion Speaking at the press conference, Hong Kong TradeDevelopment Council (HKTDC) Deputy Executive Director Benjamin Chau noted that jewellery is no longer the sole prerogative of the high-end market. He said jewellery “now closely follows trends in fashion, allowing the industry to also target the younger, middle-income market segment, often in the form of branded jewellery.” Organised under the theme "Jewellery without Boundaries," the competition awarded cash prizes and certificatesto the winners. Best of Show awards in the open group include five-day training courses organised by Japan’s Hiko Mizuno College of Jewellery and sponsored by the Hong Kong-Japan Business Co-operation Committee.

The Hong Kong Jewellery Design Competition encourages new ideas in jewellery design and enhances the quality of local design. Entries were judged on their creativity and innovation,aestheticsand craftsmanship, marketability, wearability and topicrelevance. Contestants were asked to create innovative designs that break conventional boundaries, while enhancing the charm andglamour of fine jewellery. Judging the competition were fashion designer Barney Cheng, jewellery designer Cally Kwong and representatives from the jewellery and watch industries. The competition is organised by the Hong Kong Trade Development Council (HKTDC), in association with the Hong Kong Jewellers’ & Goldsmiths’ Association, the Hong Kong Jewellery & Jade Manufacturers Association, the Hong Kong Jewelry Manufacturers’ Association and the Diamond Federation of Hong Kong, China.
 

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USA:Invisible Stretch creates overwhelming response in marketplace

 

Roaman’s, a fashion leader in the women’s plus-size category and one of the most successful multi-channel retailers in Redcats USA’s portfolio, recently announced the launch of yet another ground-breaking design innovation – The Invisible Stretch jean. This jean has already taken the market by storm, filling an untapped niche in the plus-size category.

The innovative design of Invisible Stretch lies in a unique waistband that stretches, smoothes and supports--all without elastic. The customer can feel comfortable and look sleeker in her jeans while still enjoying the classic look of a conventional waistband. Equally impressive is Invisible Stretch’s new pocket size and placement, leading to better proportions and an ultimately slimmer appearance. The jeans are available in three styles: boot cut, straight leg and capri – and in six washes.

Roaman’s customers expressed that they wanted a more comfortable jean that looked like missy jeans. But that wasn’t enough. They also wanted a slimmer look and feel, and until now, it seemed almost impossible to find. The Roaman’s design team was determined to figure out how to make the jeans feel more wearable without looking like typical вЂplus-size’ jeans. And their mission was accomplished with outstanding success reflected in the positive feedback from customers and the better-than-expected sales since the initial launch.

“What could be smarter, or simpler, than listening to your customers?” said Blanca Vera, Vice President and General Brand Manager for Roaman’s. “We set out to deliver what our customers thought was just an unattainable dream. And we made it come true.” 

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Netherlands:Alexander McQueen brand to continue, CEO of Gucci

 

Gucci Group this morning confirmed its commitment to continuewith the Alexander McQueen brand following the tragic death of its founder.

Gucci Group CEO Robert Polet believes the Alexander McQueen brandhas a strong future. The Group is providing all logistical, financial and human support to the Alexander McQueen team and working hard to continue the brand’s growth.In this perspective the brand will present its collection during Paris fashion week and plans will be realised by the Alexander McQueen team shortly.

Robert Polet, President and CEO of Gucci Group said: “I believe strongly in the Alexander McQueen brand and its future. Lee Alexander will leave behind an important legacy that Gucci Group will continue to protect, grow and celebrate. There is an outstanding team at Alexander McQueen, a team that has enormous talent and energy and a passion that Lee was extremely proud of, and so am I.”

FranГ§ois-Henri Pinault, Chairman and CEO of PPR, said: “Lee Alexander was a pure genius and a poet who was imaginative and original. His art went beyond the fashion world. The Alexander McQueen trademark will live on. This is the best tribute that we could offer to Lee.” 

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USA:Fashion Insider – be one, in Theory

 

Theory, the leading contemporary clothing brand founded by Andrew Rosen, re-launched the brand’s website, and debuted its first e-commerce boutique. The brand also unveiled its Fashion Insider concept: an innovative campaign that will dictate every facet of the Spring Summer collection: from how each collection is merchandised, through our marketing, and on to our online and retail store strategy.

The campaign, Fashion Insider, was inspired by Fashion’s Night Out, Vogue’s call to action to bring excitement back to the shopping experience. Fashion Insider is a curated presentation of the Spring 2010 Women’s and Men’s collections, as created by some of the industry’s top fashion stylists. It speaks to the heart of Theory’s philosophy: the versatility of clothes, the paramount importance of individual style, and that the quest for the one perfect piece ends here.

Fashion Insider Definition

For Theory Spring 2010, 17 stylists pored over the collection to find their must have pieces, and with a fresh perspective and unique style, they mixed, matched and layered, to create the looks that inspired them to inspire you. They illustrate that there is no single way to wear it, no one way to style it, and that one perfect piece has infinite possibilities.

Fashion Insider – Be One, in Theory.

The Approach

Theory sought to create a focused presentation, illustrating the multiplicity of the brand’s style. The brand called on 17 Men’s and Women’s stylists from varied backgrounds, ranging from former Vogue Magazine editors, to stylists of Hollywood’s A-list, to the arbiters of international style. These stylists assembled 60 women’s looks, and 20 men’s looks that while individual and eclectic, profoundly resonate as quintessential “Theory.”

The campaign is an opportunity for the consumer to be styled by those that are usually reserved for the glitterati and fashion elite. Each look is an opportunity for the consumer to be inspired to find her own style, to take risks, and to find a new approach to update the favorite Theory pants that she or he has had for years. Footage on Theory.com walks the consumer through the styling process. There they can start from one essential piece, and learn how to mix and match their own looks and styles.

The Fashion Insider campaign allows the brand to communicate with customers in a personalized manner, both in our retail stores and on the website – the retail experience will be a personal one, whether it happens in a store or on a laptop.

Theory e-commerce and website

Theory.com is the ultimate Fashion Insider destination. In a departure from the traditional approach of brand sites carrying “everything,” Theory took a more focused approach. All the pieces sold on the site are from the Fashion Insider looks. All 17 Fashion Insider stylists’ looks will be available for purchase online. Thus, just as magazines combthrough to find you the pieces you must own for the season, Theory has assembled a presentation online of the season’s essential looks, and must buy pieces.
 

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India:Make a cool style statement with Esprit this season

 

Esprit, the international youthful lifestyle brand announces the launch of their SS’10 collection to celebrate the onset of the season. Esprit SS10 collection is high on fashion, full of colourand all things fine. Ooze glamour and sophistication in Esprit stunning styles from the different range- men and women casual wear, men and women edc range and also a wide range of men and women special line which can dress you effortlessly for every occasion-from boardroom to beach, from party to weekend getaway in style.

вЂEsprit Women Casual’ makes a spring statement with oversized sweats, parkas or extra long blazers with slim leggings revealinga look of pure comfort that puts inspiration from distant lands into an urban-athletic context. The line gets a femininestatement with gypsy or tunic-style dresses as well as a revival of the skirt. Cropped pants, chinos and boyfriend jeans are absolute summer must-haves with feel-good appeal. Clear, rich colour combinations such as juicy orange, bright pink or tomato red with grass green help to beat the heat this summer.

вЂEsprit Women collection’ got the theme inspired by global travelling; the 2010 Spring/Summer range is both contemporary andversatile, ranging from architecturally defined shapes to luxurious summer party looks. Experiments with feminine and masculine elements redefine business wear with elegant single-breasted blazers, trench coats, feminine blouses, and safari-themed jackets which give the line a cool sense of confidence for breezing through the summer heat. Colour for the season flowsas smoky pastels, warm bicolours, tinted grays, and bright coral red make a fashion statement.

вЂStyle’ is the word for Esprit EDC this summer. It presents a cool culture clash for the season. The basic elements of the lookinclude ethnic styles, Wild West accents, beach culture, and bohemian looks. Oversized soft jersey T-shirts, bandeaus, and leggings are this summer’s must-haves. New denims take on the leading role for summer 2010 with slim silhouettes in bright, extra-light washings and vintage destroyed effects for that worn-in look. This summer may mean crisp whites – but innocent? When washed berry tones are paired together with light yellow and green nuances, not a chance!

Esprit Men Casual presents a season filled with adventure and cool outfits. вЂRelax in Style’ stands for looks that fit in wheresummer’s at its best when casual field jackets, innovative blouson shapes and denim jackets ensure a look that’s both athletic and smart, and serve as the perfect companions for the next open-air gig at the park. Used washings give round-the-clockbasics such as Bermuda shorts and T-shirts an authentic, worn look. The colour scale plays with the latest green tones complemented by new shades of purple along with summer darks,brown and beige.

 

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India:Relaxo opens 1st store in Vadodara, Gujarat

 

Relaxo, the family footwear opened their stores in Vadodara. Opened India's 92nd store in Vadodara. Opened 9th store in Gujarat and 1st store in Vadodara. Relaxo Footwears Limited, India's largest pair producing company has entered with exclusive family footwear store at Tower Road, Opp Hanuman Mandir, Raopura main Road, Vadodara, Gujarat.

Vadodara store is the Relaxo's 92nd store in India, and 9th store in Gujarat region. The range of Relaxo has collections from formal to casual shoes in Men's, women's and kid's category. This collection of reasonably priced yet incredibly comfortable shoes includes formal shoes, sports shoes, canvas shoes, sandals, floaters, slippers, school shoes, fashionable sandals and shoes for ladies, furthermore they are available under the brand name of Sparx, Flite, Mary Jane, School Mate, Hawai, Boston and Kids fun.

At the launch Mr. Kewal Dhar, Retail Head (Operations), Relaxo Footwears Limited said "At Relaxo we always believe in delivering Quality par Excellence. After getting good response from Ahmedabad, Surat, Anand, Valsad stores, we have decided to carry our motto of providing quality products at affordable price to our customers in the other cities of Gujarat, Vadodara is one of them".

We are also coming with more stores in Gujarat in the cities like, Navsari, Rajkot, Bhavnagar, Jamnagar, Junagarh, Porbandar, Bhuj, Gandhidham, Mehsana and Palanpur", Mr. Dhar further added. Relaxo is committed to provide consistent value added quality footwear and services to satisfy its customers through continual improvement and innovation. Its mission is to ensure Customer Satisfaction and Quality par Excellence. The products of Relaxo are manufactured and designed using very high end technologies and are involved in constant R&D to ensure their consumers maximum satisfaction. Their states -of -art factories are located in Bahadurgarh, Bhiwadi, Haridwar and Delhi Having a capacity of 3 lakh pair production per day.

Relaxo Footwears Limited started their journey in 1976 at Shazadabagh, Delhi and became a listed company in 1983.It Emerged as the second biggest pair producer in India in 2008 with a capacity of 3 lakh pair production per day. With a vision of achieving Rs 1000 crore annual Turnover by the end of 2010-11, Relaxo wants its customers to come with a smile and go with a smile. The main target audience of Relaxo Footwears Limited is the middle class category with the motive of providing them with high class products in an affordable price range. Relaxo Footwears Ltd has a strong presence in state like Delhi, Uttar Pradesh, Punjab, Haryana and Gujarat with their 88 exclusive retail outlets. 

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USA:General Imaging unveils Create by Jason Wu line

 

General Imaging (GIC), the exclusive licensee of GE digital cameras, announced the complete 2010 line-up of cameras offering innovation in features and design, and an optimum balance between technology, style and functionality. From everyday photographers to picture-taking-fanatics and even the style conscious shutterbug, General Imaging offers an array of cameras for every need at an exceptional value.

"We have done extensive research into what consumers want and need from their digital cameras, and simplicity is key in helping them take great pictures," said Paul Meyhoefer, General Imaging's vice president of Marketing and Product Planning. "Our 2010 family of GE branded digital cameras is feature-packed, yet easy-to-use, offering consumers more value at a remarkable price."

The 2010 Ge Digital Camera Lineup - Something For Everyone And More To Discover

Create by Jason Wu

In a related announcement, General Imaging unveiled Create by Jason Wu, a unique line of point-and-shoot cameras resulting from its exclusive collaboration with talented fashion designer Jason Wu. Available in a variety of metal or leather colors, Create by Jason Wu is a line of fashion forward cameras inspired by Jason's love of details and style. More importantly, the camera focuses on simplicity and effortless picture taking. The cameras feature one-touch buttons to record videos, take pictures and easily delete photos. The Create collection includes built-in memory, battery, a retractable USB connector, and software for automatic backup and playback of pictures and video.

GE Active Series - G5WP

The waterproof G5WP features a sturdy metal design and 4X internal zoom lens to capture amazing pictures or video shots whether your adventures take you far away, underwater or keep you close to home. With 12.2 megapixels you can be assured of striking enlargements of your favorite underwater photos.

GE Power Pro Series - X5

General Imaging moves beyond point-and-shoot technology with the new X5. It defines the Power Pro Series with the latest in intuitive high-tech features all captured in a professional, easy to use design. Optical image stabilization and a powerful 15X zoom put you closer to the action to take photos like a pro.

GE Power Series - E1486TW and E1480W

For focused photographers looking for more power and performance at an affordable price, the GE E1486TW and E1480W are the latest additions to the Power Series. Unveiled last month at CES 2010 , the E1486TW and E1480W are loaded with highly coveted features, including the ability to film high definition movies, Optical Image Stabilization to insure great pictures, 14 megapixels of resolution for incredible clarity, and a large 3-inch LCD screen. The cameras also offer an amazing 8X optical zoom, which is unprecedented compared to other models in a similar price range. At only .83 inches thick, the cameras are one of the slimmest offering 8X optical zoom performance in the market.
 

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Australia:Best of the best Aussie & Intl designers at L'OrГ©al Paris Runway

 

L’Oréal Melbourne Fashion Festival is proud to present an exceptional line-up of Australian and International designers on the 2010 L'Oréal Paris Runway. Returning to Central Pier's Peninsula the 2010 shows are an absolute must-see for Australia’s fashion community.

Over 1500 fashion lovers will be immersed in the excitement, glamour and beauty at each of the seven world-class runway events. From the moment guests enter Peninsula at Central Pier they will be privy to a transformed space setting the tone for an inspiring runway experience. The impressive, custom built 40 metre catwalk will see Australia's top models strut almost 100 metres each walk. The set concepts, developed by Moth Design, capture the spirit of the 2010 LMFF event creative, designed by Paper Stone Scissors.

Supported by Australia’s leading national fashion magazines, each L'Oréal Paris Runway will feature an impressive and dynamic mix of designers, complemented by the latest looks in hair and make-up by L’Oréal Paris. Rae Morris, L’Oréal Paris Make-up Director, and L’Oréal Professional Hair Directors Brad Ngata and Caterina DiBiase.

Karen Webster, Festival Director said, “It really doesn’t get any better than this! The exceptional line-up of Australian and International designers on the L’Oréal Paris Runway is so exciting. Each show has its own unique look and feel and collectively the shows highlight the diverse world class fashion on offer in Australia.”

L’Oréal Paris Runway 1 presented by GRAZIA – Monday March 15, 6.30pm
Embracing fashions love affair with mixing hard and soft, an exquisite and unexpected mix of designers are brought together to tell a tale of вЂtough love’: Alice McCall, camilla and marc, Collette Dinnigan, Fleur Wood, LIFEwithBIRD, Nicola Finetti, sass & bide and Toni Maticevski.

L’Oréal Paris Runway 2 presented by Vogue Australia – Tuesday March 16, 6.30pm
The new breed of Australian designers are pioneering, innovative and precise in their vision. Exemplifying these traits are ANT!PODiUM, Arnsdorf, Dion Lee, ELLERY, Friedrich Gray, Gary Bigeni, Romance Was Born and Therese Rawsthorne.

L’Oréal Paris Runway 3 presented by Madison – Tuesday March 16, 9.00pm
Elegant, sophisticated and peerless in modern fashion perfection are these exceptional designers: Anna Thomas, Aurelio Costarella, Gwendolynne, Jayson Brunsdon, Lisa Ho, Megan Park, Nevenka and Thurley.

L’Oréal Paris Runway 4 presented by In Style – Wednesday March 17, 6.30pm
Absolute favourites in the style set, each of these designers has a unique signature and are loved by dedicated followers of fashion. Fresh, chic and never short on fun, this show will be a style riot. Featuring Arabella Ramsay, Gorman, Karen Walker, Lucette, Manning Cartell, Mimco, ObГјs and Yeojin Bae.

L’Oréal Paris Runway 5 presented by Cosmopolitan –Thursday March 18, 6.30pm
From the feminine and flirty to the brash and bold, the desirability factor peaks at L’Oréal Paris Runway 5. Be warned, this runway will induce serious shopping…
 

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UK:'Fish 'N' Chips is an bold new venture for Base London

 

Base London, men's footwear brand, has launched a new young men's fashion brand Fish 'N' Chips by Base London for Spring Summer 2010. A range of graphic heavy, printed canvas shoes and boots, inspired by music and modern youth culture, make for a new move into a different sector of the footwear market by Base London.

The Fish 'N' Chips by Base London Summer 2010 collection offers a veritable feast of footwear courses with geometric, floral and 80s influenced prints all on the menu. Served up as a selection of lace ups, slip ons, and lightweight boots, all on an original rubber sole and displaying a distinct gingham tablecloth printed inner sock. The Fish 'N' Chips collection is available to buy from the Base London online shoe shop.

The Spring Summer 2010 collection launches with a selection of styles, aptly named after the courses found on the menu in the nation's traditional and favourite take away. Cod, a lace up canvas style, with a tough durable rubber sole is complemented neatly by Wrapped, from the Chips range, a casual wing tip canvas shoe displaying intricate brogue detailing and a fresh colour palette.

Highlight pieces from the Fish 'N' Chips collection comes in the form of Peas, revealing a wide and varied colourings as well as 80's inspired graphic prints on a classic college pump style silhouette complete with a leather toe cap and Wallys, a classic lightweight canvas deck shoe, bold in colour and strikingly detailed.

Other styles for Spring Summer 2010 include Scampi, a low profile lace up shoe and from the Sauces range, Ketchup, a versatile trend led lo-boot style.

'Fish 'N' Chips is an bold new venture for Base London' claims Ian Cartwright, Base London's Managing Director, 'Fish 'N' Chips will display all the high quality characteristics that Base London is renowned for; style, innovation and great value for money and allows the brand to enter another sector of the market, building on the brand's success and appealing to an even wider customer base. The addition of the Fish 'N' Chips sub-branding gives us greater flexibility to demonstrate the playful side of the brand' 

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Global:Integral role of color forecasting in fashion industry

 

Color forecasting process is one of great complexity and very much an intuitive one. It is a fundamental part of a collective process known as fashion forecasting or trend prediction, where individuals or teams attempt to accurately forecast the colors, fabrics and styles of fashionable garments and accessories that consumers will purchase in the near future, approximately two years ahead.

Color and fashion forecasting has become a more integral part of the roles of many within the industry. Designers, range developers, sourcing personnel, buyers and merchandisers and especially those who specialize in trend prediction for the purpose of selling their prediction packages to the industry all use the current forecasting system.

It is becoming increasingly important to clarify this process, both for those currently using the system and for the newcomer in order to improve forecasting. It is therefore considered that the color forecasting process is a worthwhile subject to be researched and further understood in its own right.

Click here to read the complete article.
 

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USA:ZeMis to come up with вЂWonders of the World’ for S/S season

 

ZeMis, the lifestyle accessories store promoting world culture and world travel, recently launched its Wonders of the World collection on www.zemis.com featuring 7 man made marvels and natural sites as the inspirational theme for its neckpiece line including the Pyramid at Giza, Taj Mahal, Great Wall of China, Great Barrier Reef Machu Picchu as well as unofficial wonders – Acropolis and Serengeti.

ZeMis specializes in exquisite neckpieces made from pearls, semi-precious stones, luxurious and hand woven exotic fabrics and glass beads, all artfully interlaced by skilled artisans. Lindy Castillo, ZeMis’ designer and founder enthuses, “As soon as we launched our Spring-Summer accessories collection online, the fabulous reviews kept coming.” ZeMis’ Facebook Fan Page has more than doubled since it launched the line less than month ago. Lindy further adds, “We want the glowing comments to continue spreading. We really believe we came up with a good collection for this season and our prices are very reasonable. I think uber luxury pricing is a thing of the past – at least for the next 5 years or so.”

ZeMis will be handing out its best-sellers like the Leopard Warning, Berry Picking and the Bloody Fangs Necklaces from the Winter Collection and the wildly indulged Cleopatra’s Seduction, Rain of Ra, Incan Treasure, Andean Florets, Mystic Cusco and Divine Tomb’s Day from the Spring-Summer series to Golden Globe and SAG awards winners Sandra Bullock, Drew Barrymore, Meryl Streep, Mo’nique and Juliana Margolies as well as fellow nominees: Edie Falco, Maggie Gyllenhaal, January Jones, Lea Michele, Vera Farmiga, Penelope Cruz and Anna Kendrick.

For its Spring/Summer collection, ZeMis worked around the theme of вЂWonders of the World’. ZeMis came up with its owns 7 Wonders list to draw inspiration from for its fabulous Spring collection of neckpieces.

At a recently concluded hospitality lounge, ZeMis gifted radiant neckpieces to Joan Collins, Patricia Arquette and a host of other celebrities.

The concept of ZeMis was germinated more than a decade ago when e-commerce was just about to explode. Its founder, Lindy Castillo, is an avid traveler and serious shopaholic who genuinely enjoys bringing home gifts from her exotic trails to family and dear friends. At that time, she had already set up an internet marketing company and was heavily entrenched in her VC firm. She put this project on hold but her passion to spread cultural awareness and encourage world travel never wore off. Finally in late 2008, she launched her online store and never looked back.

ZeMis debuted its designer accessories line in a celebrity gifting event when it participated in the film academy award nominee gift bag and the Haven swag lounge held in February last year. Its now famous and fully evolved AKT Vianca minaudiere made from pandan and palm leaves grace the lovely hands of paparazzi driven celebrities like Jennifer Aniston, Reese Witherspoon, Eva Mendes and Sarah Jessica Parker as well as last year’s Oscar winners and nominees, Penelope Cruz, Kate Winslet, Meryl Streep and Amy Adams. Respected female actors like Cate Blanchett and Scarlett Johansson likewise wrap their fingers on this eco-friendly charmer.
 

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Japan:21st IJT – successful event

 

Held from January 27th to 30th, 2010, the 21st International Jewellery Tokyo (IJT) drew a surprisingly successful close with 1,257 exhibitors participating from 33 countries and attracting 35,763 buyers despite not holding any educational seminars this year. Exhibitors gathered from Australia, Austria, Belgium,Brazil, Canada, China, Finland, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Lebanon, Lithuania, Malaysia, Myanmar, New Zealand, Pakistan, Philippine, Poland, Russia, Singapore, South Korea, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, UK, and the United States. 60 dignitaries including major jewelers, watch retailers, and government bodies participated in the inaugural opening ribbon cut ceremony held onthe morning of January 27th. Amidst the global economic situation, those who participated in the show voiced opinion thatthey met more buyers than ever this year, and there was a buzz on the show floor.


Buyers from all over Japan and Asia Sourced Proactively On-site
Show Management conducted vigorous visitor promotion again this year, especially putting emphasis on inviting buyers with great buying power to this year’s show. The 35,763 buyers at IJT included 500 executive buyers from Japan’s top jewelers who were extended special invitations to source at the show including industry giants who joined the opening ribbon-cut ceremony such as Mr. Hayashi Murayama, Chairman of As-me Estelle Co., Ltd., Mr.Nilesh Sedani, Representative Director and President CEO of Verite Co., Ltd., and Mr. Hideki Tamura, President of F.D.C. Products Inc.

In addition, more than 3,000 international buyers visited IJT from 50 countries worldwide, including 800 “Premium Buyers” from countries such as China, Taiwan, Korea, Hong Kong, India, and Thailand who arranged group tours to Tokyo and arrived on-site inlarge buses. Among the impressive lineup of Premium Buyers were Mr. Zhi-Hong Xin, President of Shanghai Laofengxiang Yinlou Co., Ltd. (China), Mr. Winston Chow, Director & Deputy General Managerof Chow Sang Sang Holdings International Ltd. (Hong Kong), Mr. Ng Yih Pyng, Managing Director of Tomei Gold & Jewellery Manufacturing SDN BHD (Malaysia), and Mr. Seung Chul Paik,President of AURUM (Korea). The following are excerpts of comments by overseas buyers: “We visit IJT every year, and were especially satisfied with the product line up this year. We purchased large amounts of loose pearls worth 270,000 USD.” (Retailer/China) “We sourced for diamond jewellery and purchased and placed orders for 680,000 USD worth of products this year.” (Wholesaler/Taiwan) “We have 100 stores throughout the country and came to IJT to stock up for products. We purchased 84,700 USD worth of products this time, but will return again next year with a bigger budget as we were highly satisfied with IJT.” (Wholesaler/Thailand)

Click here for more details.
 

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Spain:Best of Spanish fashion gathers at CIBELES

 

Fashion and creation are, once again, the main themes of a new edition of CIBELES MADRID FASHION, the great platform for the promotion and dissemination of design in Spain, organised by IFEMA, which is celebrating its fifty-first edition from 18 to 23 February at Feria de Madrid.

On this occasion, the main showcase for Spanish creation involves51 designers who, with their diverse stylistic proposals, will evidence the creative heterogeneousness of fashion in our country. They will be joined by almost 30 young designers who will be showing their collections in the EL EGO showroom, a spacewith direct retail sales for the whole time that CIBELES MADRID FASHION WEEK is on. This edition of CIBELES, which has a calendarstructured into 43 fashion shows, will include diverse new features that will contribute to ratifying this event as the bestspace for the promotion of Spanish fashion and its most high-profile benchmark within and beyond our borders. Thus, this edition – which has increased the number of days it is on from 5 to 6 - features the noteworthy return to the stage of Hall 14.1 of Feria de Madrid of Davidelfín and Jesús del Pozo, in addition to the incorporation of the young Catalan creator Teresa Helbig and also the return to the official calendar of fashion shows that are staged at Feria de Madrid of two renowned names on the current Spanish fashion scene: Ion Fiz and María Escoté.

Helbig, with a track record of more than ten years in the fashionworld, where she has managed to successfully establish her demi-couture proposal of jewel-dresses, is making her debut at CIBELESshowing creations with a well-defined, fresh and ultrafeminine style, where she combines sophistication and elegance. A fashion proposal which, as she herself defines it, answers to a feminine,glamorous, signature design. For his part, the Basque fashion designer Ion Fiz, considered to be one of the enfants terribles of Spanish fashion, whose designs dress a high-spirited woman with a sophisticated and feminine attitude, returns to the fashion shows that are held at Feria de Madrid following several editions in which he showed his collections at off Cibeles. The same thing has happened with the creator MarГ­a EscotГ© who, following an edition in which she showed her collection within the framework of off cibeles, will hit the catwalk at Feria de Madrid on 23 February. EscotГ©, who showed her first collection at EL EGO in January 2007, is a tireless, versatile young woman with overwhelming talent. She is the protagonist of daring, cutting-edge proposals that have colour as one of their inseparable allies. In her designs, she is firmly committed to a feminine, independent woman.

First day entirely for young creators
Another noteworthy new feature of this edition, at which the 2010/2011 Autumn-Winter collections are shown, is CIBELES’ initiative to give greater prominence to young creators and theirfashion proposals. To this end, the event has decided to dedicatethe first day of fashion shows in its entirety to budding EL EGO designers. In this way, on 18 February, five double fashion showswill be held, where 10 of the best new talents of Spanish design will be showing their collections.
 

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India:KKCL unveils Y-Fi stitch - never before by LawmanPg3

 

KKCL launches its unique Y-Fi stich under one of its flagship brands LawmanPg3. This will further rejuvenate the brand and enhance the market position of Kewal Kiran in denim industry as a whole. As we are one of the prestigious franchisees of the company, we are launching Y-Fi range in Mumbai .

This limited and exclusive edition would be available only in 89 K-Lounge stores spread across the country. In a couple of weeks, the collection would also be available in MBOs and large format stores who are our channel partners.

Before you buy your next pair of jeans, check out the Y-Fi range of LawmanPg3 (a lifestyle brand from Kewal Kiran Clothing Limited). Y-Fi stitch is a designer stitch developed by LawmanPg3 brand with 60 warp by 60 weft, stitched 60 counts in 60seconds. The innovative stitch adds a new design element to the denim-wear.

LawanPg3 inventing its new seasonware, stumbled upon a hereto untouched design element. - the stitch -that bonded the denim fabric into the fabled pair of jeans. Experimenting with various needles, threads, and sewing machines emerged the macho-looking Y-Fi Stitch. The pre-booking for the new design was done in thousands within couple of weeks of its pre-launch.

The Y-Fi Collection
The 11 styles, in shades of blue, green and grey in Y fit (basically low-waist, straight and slim). A combination of light sand blast and 2-D whiskers to a eco-friendly decieze wash,keeping the fabric quality and construction in its purest form togive the product a strong sense of identity. The Y-Fi collection is being unveiled on 20th February 2010 at 5.30 pm at 80 K-Loungeand LawmanPg3 brand stores across the country.

Vikas Jain, Director, KKCL says "Mostly designers work on the fabric, cuts, looks, adding designs and other ornamental motifs to enhance the appeal of jeans. Making a stitch fashionable! Thisis an innovation. This is first of its kind in denim industry and will remain as one of the best innovation of the company and we Target to sell million units in the next 3 years. Since we have the first mover advantage, Margins will be good for the brand realization.”

Why Y-Fi?
Y-Fi - Young Fashion for вЂi’ - the person and the image. The вЂI’ that needs something new and novel, time and again. The 'eye' of the needle, a stitch to immortalise the Generation-Y. Shri Vikas Jain avers "Generation Y is the largest youth population today - tech-savvy, highly communicative, natural multi-taskers -just like our new stitch. So we dedicate this stitch to Gen-Y and we have protected this design under the Trademarks Act and we have also registered and gone for patent rights of other similar stitch designs.”

Lawman- the lifestyle apparel brand from Kewal Kiran Clothing Limited has always presented club-wear in a new light.LawmanPg3 is a version designed for the demands of current generation.

Traditionally Lawman has modestly presented its innovations in design, style and wear. For example, DIAGS(natural stretchconcept) - an innovation in fabric usage to deliver a comfortablyhugging stretch, Fume wash and Camel-skin wash - innovations in delivering a soft yet designer looking wash to the denim-wear, Recycle denim - another innovative style, AutoReverse shirts on printed and yarn dyed fabrics. 

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Japan:UJ – the pursuit of вЂ3F’s’ - the perfect Fit, Fabric & Finish

 

In Spring 2010, UNIQLO jeans are entirely renewed. Introducing “UJ”, the new jeans brand that change jeans.

UJ stands for the 3 fundamental qualities of the perfect pair of jeans; Fit, Fabric and Finish. Never compromising on those “3 F’s”, UJ also offers new standard of jeans quality, design and price to worldwide customers, breaking free from convention. The first season of UJ begins with 54 styles of new jeans from authentic 5 pockets through the playful designed jeans of the latest trend.

Jeans are being transformed at UNIQLO this spring with the launch of the new jeans brand. “UJ”, the new generation jeans. This new brand pursues the ultimate value in jeans, for now and the future.

Fit, Fabric and Finish are the fundamental qualities people want from a perfect pair of jeans. While pursuing these 3F’s, UJ also keeps defining jeans of the new generation in its quality, design and price breaking free from jean’s history and tradition.

FIT: Wide variety of fits to ensure any customer can find their own perfect pair
FABRIC: Fabrics and detailing to amaze the world’s greatest jeans lovers
FINISH: Upgraded sewing, wash & finish with Japanese jeans making technologies

Along with the authentic 5 pocket jeans, UJ will release new designed jeans every month, offering customers the chance to try out jeans of the latest fashion trends with unique twists and touches.

With 54 new UJ styles on offer this spring, anyone should be able to find their perfect pair.  

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India:Ahmedabad gets its first edition of fashion week

 

Vibrant fashion week, Ahmadabad’s first ever design platform, is about to be unveiled soon from 21 to 23rd February at Courtyard Marriott.

For the first time ever, Ahmedabad is all set to witness a very spectacular fashion event through VFW 2010. This fashion extravagance is expected to be graced by the countries top fashion models, eminent designers, and celebrities from the film fraternity.

Earlier eminent designers had showcased their designs on the ramp on 11th December 2009 during the curtain raiser (the launch of VFW) Followed by a grand party which was held at Cyclone, Ahmedabad.

Since then, though this is going to be the first edition of the vibrant fashion week, this 3-day event is already attracting many eyeballs with the confirmed participation of 20 leading designers from Gujarat and Bollywood.

30 top models from all across the country would be dazzling the ramp in designer outfits making latest high fashion statements during the show.

From the enriched crowd of fashion industry, to buyers, to key media personalities, to leading brands, the fashion fraternity has come out in full support by registering their presence.

With international media coverage and aggressive promotional campaigns through print, electronic and online media the show is expected to catch attention of all and sundry.

With Vibrant Fashion Week – 2010, Ahmedabad is finally going to find it’s much anticipated place in the fashion map of India.
 

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Australia:LMFF Business Seminar to take place on March 19

 

An unparalleled line-up of global experts will share their insights and experience at Australia’s most anticipated fashion business forum; the 2010 L’Oréal Melbourne Fashion Festival (LMFF) Business Seminar.

According to Festival Director Karen Webster; “LMFF have responded to the groundswell shift that has rocked the fashion world in the past eighteen months, from the digital and online phenomenon to a global economic repositioning that has fundamentally altered consumer spending patterns. Is it true that this is the global crisis we had to have? A clean sweep predicament forcing us all to rethink, reassess and revive our organisations.”

As economic and cultural shifts affect markets, the LMFF Business Seminar will look at the pivotal characteristics of businesses that stand strong and vibrant whether it is brand integrity, open communication, community mindedness or business veracity? Hosted by fashion and business media commentator David Meagher, 2010’s speakers represent a cross-section from the world of fashion; from luxury to media, retail to global branding.

With the umbrella theme of: Fashion Futures: Welcome to the New World, the line-up is as follows:
- The Future of Global Brands: Francisco Costa, Women’s Creative Director, Calvin Klein Collection and Malcolm Carfrae, Executive Vice President, Global 4Communications, Calvin Klein Inc. (USA)
- The Future of Luxury: Christian Blanckaert, Former Chairman and CEO of HermГЁs Sellier, Consultant (FRANCE)
- The Future of Fashion Retail: Sarah Curran, Founder and CEO, mywardrobe.com (UK)
- The Future of Fashion Media: Sojin Lee, Co-Founder, FASHIONAIR.com (UK)
- The Future Consumer: Paul Bennett, Chief Creative Officer and Managing Partner, Europe, IDEO (UK)

“We are delighted to present one of the highest calibre LMFF Business Seminars ever. To discover the art of survival in tough times you cannot afford to miss the 2010 L’Oréal Melbourne Fashion Festival Business Seminar.” Karen Webster added.

“Whether your business is small or large, I encourage you to attend and gain inspiring insights and learn innovative strategies for business success in this new world”.

LMFF Business Seminar 2010 is presented the Victorian State Government, EYE, Westfield and The Australian and takes place on Friday March 19, 2010 at the Sofitel Melbourne on Collins, Ballroom. 

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UK:JD Sports announces official partnership with M.E.N. Arena

 

Leading British and now global sports fashion retailer JD Sports is pleased to announce its continued partnership with Europe's largest indoor venue and the world's second busiest arena in 2009, the SMG Europe managed M.E.N. Arena for 2010.

First opened in 1995 the arena, which is located within 60 minutes drive of 11.4 million people, played host to Mike Tyson's UK debut fight, seen by over 100 million worldwide, and has hosted superstar acts such as U2 and Madonna stage concerts.

As well as having strong connections with sports fashion brands like adidas Originals and Fred Perry, JD Sports is also proud of its continued musical connections which include previous link-ups with Ian Brown and Doves as well as a current partnership with popular live music club Moho Live, and the M.E.N. Arena continuing to host the biggest names in music, comedy and sport since 1995, the exclusive footwear and clothing retailer is delighted to team up with the premier venue for the duration of 2010 onwards.

The 21,000 capacity arena is known throughout the globe for hosting some of the biggest names in the entertainment business and attracting in excess of 1 million visitors a year as well as being consistently nominated for International Venue of the Year, this venture will enable JD Sports to acquire tickets for a host of specially selected and immensely popular events such as Lady Gaga, Stereophonics, Black Eyed Peas, JLS, Peter Kay's record-breaking 2010/11 residency and many more throughout the year. These sought after tickets will then be made available to win exclusively through our Facebook fan page which has close to 50,000 members.

To keep up with the huge growth in social media within the business and retail environment, using Facebook as the main tool in which fans of JD Sports can win tickets to a varied number of events over 2010 will hopefully further raise the profiles of the two North West based household names. 

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UK:'Shape Sensation' is the new design challenge for young designers

 

For the third year, Triumph International, one of the world's leading lingerie and shapewear brands, invites young students from world-renowned fashion schools to prove their creativity in an international design contest of the highest calibre. The winning designs from 29 countries will need to impress a prestigious international jury at the grand final, this year held in the fashion metropolis of London, as well as the worldwide online community at website.

By interpreting the design theme "Shape Sensation", upcoming talent will take centre stage with their multinational view of shapes and silhouettes in the Triumph Inspiration Award 2010. This year, for the first time, a one-piece may be entered instead of only a two-piece bra and briefs, but the big goal remains the same: the young designers must win over the jury with the inspiration and creativity of their unique showpiece.

"Shaping women with lingerie that brings out the best in them while praising and encouraging their uniqueness is at the core of our business. We are excited to see which facets of shape fascinate young creatives from across the world", says Suzanne McKenna, Triumph's Global Brand Manager.

Again, prize money temptingly awaits the winner of the Award. The first prize is 15,000 Euro, while the second and third place winners will receive 10,000 Euro and 5,000 Euro respectively. Along with this financial help - which will provide the launch pad for a successful design career - the international winner, aided by the Triumph design team in Hong Kong, will have the unique opportunity of turning their showpiece into a commercial product, available as a limited edition at Triumph's own stores and at specially selected outlets from September 2011.

Decision time in London

During the London Fashion Week in September 2010, the 29 national winning showpieces will be presented to an internationally renowned jury (names to be announced) at the grand final in London. All entrants will have previously qualified through national heats.

During its glamorous, international final event, 2008 in Beijing and last time in Milan, an internationally renowned expert panel decide who has presented the most inspired, and inspiring, lingerie design.

The experts are among the best the fashion world has to offer: Dutch design duo Viktor & Rolf; Danish top model Helena Christensen; German fashion photography icon Ellen von Unwerth; colette's chief purchaser and creative director Sarah; International Model QiQi as well as two-time Academy-Award winning actress Hilary Swank and editor-in-chief of Vogue Italia Franca Sozzani have been among the prominent jurors of the past two years. 

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