The young fashion offering at Spirit, Pure London flies from strength to strength this February with 53 new and exciting brands, including Fly 53 and Fly London at what it is to be the largest Spirit event ever.
Fly 53 is to launch its new Autumn/Winter collection as well as showing short order for Spring/Summer. Exhibiting in the UK for the first time in many years is part of the company’s strategy to reach more womenswear stockists. Colin Clarke, Sales Director explained “Womenswear is an important part of our business, it stands up on it own merits, while adding context to our menswear.To build a solid independent womenswear stockist base you need to be where the professional buyers are; the sure way to capture them is to be at Pure London, and Spirit gives us the perfect environment.”
Fly London, the highly successful footwear brand will be exclusively launching their new women and menswear collection at Spirit, Pure London this February. Fly London have exhibited in the Footwear section of the show for eight seasons and have chosen to debut their clothing line in the Spirit hall.
The womenswear Autumn/Winter collection will consist of five different groups with around 70 styles. The selection of tops, dresses and skirts have romantic, vintage inspired styles and tones through to more relaxed sporty silhouettes. Fabrics includecottons, silk, and mohair knits.
Fly London menswear will consist of two groups, poetic portraits and nautical, with 32 styles, made up of T-shirts, Sweats, Shirtsand Knitwear.
Ashley Cummings, UK Sales manager for Fly London commented “This is a launch of a serious, comprehensive collection that is a perfect fit alongside Fly London footwear. We will be speaking to existing footwear stockists, who have a clothing offering to stock the new men’s and womenswear, including John Lewis, ASOS and independents such as Sarah Coggles (York),Monte Smith (Cheltenham) and Javelin (Bury St Edmunds).” He continued “Launching at Spirit is perfect for the brand; we are an established exhibitor within Pure Footwear and will be able to see all retailers during the event”.
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