Giorgio Armani is pleased to unveil the first images of Cristiano Ronaldo appearing as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Spring Summer 2010 advertising campaign.
The first advertising campaigns featuring Cristiano Ronaldo, for both Emporio Armani Underwear and Armani Jeans, were shot on location Madrid by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Giorgio Armani said, "Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting and yes, sexy, attitude."
Cristiano Ronaldo says, "I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together - they are certainly striking and are full of an attitude and spirit that I can relate to."
The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world's great players including David Beckham, Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'. Giorgio Armani was the first fashion designer to select a soccer player as a testimonial when David James famously appeared in his Spring Summer 1996 Armani Jeans campaign. Since then Andriy Shevchenko, Kaka' and David Beckham have also been testimonials for the designer.