Thursday, March 4, 2010

USA:MyShape-Watchitoo Live Event for Oscar fashion nights


MyShape, an online personalized shopping experience, and Watchitoo, a real-time social collaboration platform, are partnering to provide live streaming online commentary of the Academy Awards’ red carpet fashion. Coverage will start at 7 p.m. EST on March 7, 2010.

Althea Harper, Project Runway’s Season 6 runner-up, and Vanessa Rae, an online host for the Today Show/, will offer live critiques of the night’s fashions worn by the hottest stars. Sarah Evans, recently named by Vanity Fair as one of “America’s Tweethearts,” will join the discussion about the red carpet styles and also will discuss how new online platforms, such as Watchitoo, allow people around the world to experience live events in a new way.

“Oscar night is one of fashion’s biggest nights,” said Althea Harper, fashion designer and Project Runway Season 6 runner-up. “I am very excited to be partnering with MyShape to show women how they can translate these red carpet looks and trends into their own wardrobes. And what’s great about MyShape is that you don’t have to be a certain size or shape to find great clothes that flatter you.”

MyShape pioneered Personal Shopping as a solution for women of all shapes to select from only the clothes that fit and flatter. MyShape lets its members build a Personal Shop by submitting their specific measurements, taste, and style preferences.

“We’re thrilled to have Althea, Vanessa and Sarah as hosts for our coverage of the Oscar red carpet,” said Mercedes De Luca, president of MyShape. “This is a great opportunity for women to hear from the experts about what’s hot this year, ask questions and learn more about how they can wear the trends of the red carpet in their daily lives.”

Users joining this Watchitoo Live Event will have the option to simply watch the hosts report live, or to use video chat and instant messaging in order to pose questions for the hosts and engage in discussions about the evening’s fashions. During the event, users will receive an exclusive promo code for special deals on

“The Oscars has always brought people together and started discussions about fashion,” said Rony Zarom, founder and CEO of Watchitoo. “With the Watchitoo Live Event platform, people will be able to connect and comment with others outside of their living rooms and with our expert hosts.” 

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