Wednesday, March 31, 2010

USA:Blowfish Shoes launches its new branded website


Blowfish Shoes, a fashion forward shoes and accessory collection, announces the launch of its new branded website and expanded social content pages. The new sections on the website “Blowfish Blog,” “Style,” and “Community” bring Blowfish closer to its customers, allowing them to communicate with the brand on an intimate level.

Blowfish’s new blog, “Everything But The Ordinary,” stands by its name. It features unfiltered, up-to-date news, stories, and the best in pop culture from four, hip, unique contributors from all over the country: Elise, Shelby, Lilly, and Jessica. Enticing fashion images and video make every page eager for the eye to discover. Visitors are able to view a range of topics including people, places, fashion, music, art, and of course, shoes.

The “Style” section on Blowfish’s new website features the hottest shoes for the season, separated into three distinct categories “Rebel Chic”, “Malibu Pier” and “Warrior Goddess”. Rebel Chic highlights the latest trends for the urban city girl, with an array of several unique styles of boots. Malibu Pier showcases colorful flats for the summer beach girl. Warrior Goddess offers the classic style of the summer sandal with a worldly, celestial twist. Silhouettes include sandals with inventive straps and gorgeous beadwork, in subtle feminine colors. Each page features an interactive shopping experience, allowing the customer to click on a featured item to purchase.

Bridging the customer gap, Blowfish has launched a new community section that allows its customers to communicate through social networking sites, including Twitter and Facebook. The interactive section “Girlcrush”, allows visitors to tweet and discuss their latest innocent admirations for a fellow female with creative prowess and impeccable wit. With links to Youtube, Flickr, Polyvore, Lookbook, and Chictopia, there is truly something for everyone and an ease of communication directly with Blowfish.

“Our customer is our voice,” says owner, Don Weiss. “We wanted to create a platform that allows the Blowfish customers to interact directly with each other. We are really excited to expand our reach on a personal level.” 

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