Tuesday, March 2, 2010

USA:FN PLATFORM is a success


FN PLATFORM launched to great applause at MAGIC Marketplace last week in Las Vegas. A comprehensive event for Men's, Women's, Juniors and Children's footwear, FN PLATFORM was created to complement and expand the "one-stop-shopping" experience offered to thousands of attendees at MAGIC's semi-annual events.

FN PLATFORM proved to be an easily navigated forum for dedicated footwear retailers and department and specialty store apparel buyers alike. Under one roof, MAGIC succeeded as the first show in the industry to successfully bring together the largest variety of footwear with an equally comprehensive range of apparel.

"We are thrilled with the initial success of FN PLATFORM," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "We will continue to gather valuable feedback from exhibitors and retailers to make the show even better in August."

Retailer/Exhibitor Feedback:

"FN PLATFORM pulled it off! We had an outstanding show with plenty of unsolicited customers, as well as buyer appointments. Our appointments ranged from independents to the majors, and they were all pleased with the ability to work the show comfortably. My hat is off to you guys."

- Exhibitor Ken Braun, J75 by Jump, Jump USA Inc.

"FN PLATFORM was fantastic. Much better than any other show. If this continues for next season, I will be very pleased to attend." - Alex Mohammed, Buyer for Novecento Studio.

"FN PLATFORM was a wonderful addition to MAGIC. We found all our old vendors as well as many new ones. Buying clothing, shoes, and accessories at the same market makes for a more coordinated and more profitable buy. Thanks for this great addition to an already wonderful MAGIC Show."

- Gene Rees, Buyer for F Rees

"I loved FN PLATFORM. It was easy to shop and there were a lot of great brands. Staff was super friendly. I will for sure go again." - Emily Waldron, Buyer for Onlineshoes.com


• Over 550 exhibiting footwear brands.
• Over 65,000 square feet of space.
• Buyer response was overwhelming from the likes of Macy's, Anthropologie, Kurt Geiger and many many more.
• Dynamic Keynote speech by Zappos' CEO Tony Hsieh.
• Anniversary Celebration honoring milestones of those in the footwear industry celebrating their longevity or launch in business. Included incredible brands like Steve Madden, Sperry Topsider and Donald J. Pliner.
• Easy-to-navigate and well merchandised floorplans using five visually stunning lifestyle neighborhoods:
• COSMO- Women's Fashion Footwear such as Stuart Weitzman, Ted Baker, Donald J. Pliner, Ralph Lauren, L.A.M.B., Juicy Couture, kate spade, Missoni, Elizabeth & James and Cynthia Vincent.
• CAMP- Men's and Women's Athleisure/Euro Trend/Lifestyle Casual/Americana. Sample exhibitors included Palladium, Sperry Topsiders, K-Swiss, Hunter Boots, Lacoste, UES, Superga, K-Swiss and Fossil.

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