Monday, March 22, 2010

UK:Fashion retailer Damart joins British Retail Consortium


Fashion and home-shopping retailer Damart is the latest company to join the British Retail Consortium (BRC).

Now part of the Damartex Group, a French conglomerate whichemploys 4,000 people worldwide, Damart UK has over 650 employees. It trades primarily online and through catalogues, but also has three stores. Damart has more than 1.5 million regular customers.

Damart was founded in France by the Despature brothers, who created a material that protected wearers from fire. Thecompany’s name originates from the office in Rue Dammartine,wherethe business started in 1953. The brothers realised their product has good insulation qualities and used it to produce thermal clothing. Damart now sells a wide range of products including coats, skirts and footwear.

Stephen Robertson, British Retail Consortium Director General, said: “Damart joins the BRC at a time of rapid expansion in non-store retailing. Retailers are reaching customers in new ways. Consumers have more choices about where and how they buy their goods. The BRC is fighting hard to ensure politicians at every level minimise burdens and allow retailers of all types to thrive. Damart’s decision to join is a vote of confidence in the BRC’s home-shopping expertise, our lobbying work and the value of our retail data.”

Andy Hill, Damart Managing Director, said: “We spoke to several of the BRC’s online and catalogue retailing members before deciding on whether to join. They were very positive about the contribution the BRC’s non-store expertise and campaigning makes to their businesses. We look forward to contributing to and benefiting from what they do.” 

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