Premium lifestyle and fashion brand, Wills Lifestyle, announced a brand new initiative by declaring Supermodel Sheetal Mallar asthe вЂWills Celebrity PhotographerвЂ™ for WIFW A/W 2010.
SheetalвЂ™s pictures will be posted on Wills LifestyleвЂ™s Facebook fan page. This further strengthens Wills LifestyleвЂ™s growing online presence after they announced Farah Khan Ali as the вЂWills Twitter FaceвЂ™.
With this new initiative, Wills Lifestyle takes you into theheart of the Wills Lifestyle India Fashion Week with Sheetal Mallar. The energy, the excitement, the glamour, the final touches, the nervous moments and the moments of calm in-between, the jubilation and the excellent fashion ? SheetalвЂ™s individual style and uniquely candid photographs will capture the charge in the air off the ramp. Catch a glimpse of next seasonвЂ™s hottest looks through never-seen-before images from the buzzing backstage and green rooms! Catch the insiderвЂ™s view on Wills LifestyleвЂ™s Facebook fan page with Supermodel Sheetal Mallar!
ITCвЂ™s Wills Lifestyle has constantly tried to assess the merit and endorse new pioneering means for communication to help reach out to their customers and tap all points for sale and to build a distinct reputation. The recent addition to the portfolio of online tools is the utilization of social networks. Wills Lifestyle stands as the only Indian retail brand that enjoys a community on the extremely popular social networking site Facebook. With over 6,000 fans till date, the brand is witnessing new members joining on almost a daily basis. The group acts as an accessible and credible interface with the users on the brand in an exceptionally effective manner.
Atul Chand, Divisional Chief Executive - ITCвЂ™s Lifestyle Retailing Business Division said, вЂњOnline media presents a unique opportunity to interact with consumers in innovative and engaging ways. Wills Lifestyle aims to communicate the brandвЂ™s essence and philosophy to its patrons in a stronger and more engaging manner. Consumption of this media is moving up at a very fast pace and hence it now forms a very important input in the marketing plans along with traditional media.вЂќ
He further added, вЂњWe are delighted to associate with Sheetal for this initiative. With this platform, our endeavour is to provide exclusive content at all times to the ever growing fan base on Facebook.вЂќ
Speaking on this association, Sheetal Mallar said, вЂњI am excited to be associated with Wills Lifestyle in this unique way. Through my photographs, Wills LifestyleвЂ™s Facebook fans will be privy to an exclusive and until now private world. I am looking forward to celebrating and capturing fashion and its many faces against the backdrop of the grand Wills Lifestyle India Fashion Week. ItвЂ™s definitely going to be a lot of fun.вЂќ
Catch all the excitement from Wills Lifestyle India Fashion Week on the Wills Lifestyle Facebook fan page. To win exciting prizes and a passport to the fashion week, people are invited to become fans and participate in all the exciting events.