TW Steel, the international Dutch watch brand вЂ“ renowned for exceptional oversized watches, is delighted to announce a partnership with Brazilian Formula One driver, Lucas di Grassi.
The 25-year-old from Sao Paulo will make his Formula One debut at the вЂBahrain Grand PrixвЂ™ on Sunday 14th March, the opening round of the 2010 F1 World Championship, and in doing so follows a long line of illustrious Grand Prix drivers hailing from his native Brazil.
TW Steel welcomes Lucas as its first Brazilian Brand Ambassador - вЂThe Watch in SteelвЂ™ already growing in popularity in South America, as it has globally since debuting in The Netherlands in 2005.
вЂњIвЂ™m extremely pleased that weвЂ™ve been able to align the TW Steel brand with one of BrazilвЂ™s leading young sports stars,вЂќ said TW Steel Chief Commercial Officer, Stewart Bain. вЂњThe great thing is that Lucas was already a fan of TW Steel watches before we engaged directly with him. His passion and enthusiasm impressed us and we wanted to capture that immediately."
вЂњIвЂ™m delighted that Lucas and TW Steel are now partners and I have no doubt heвЂ™ll make a fantastic brand ambassador. HeвЂ™s already proven his talent and he undoubtedly deserves the opportunity to showcase his abilities in Formula One. WeвЂ™re relishing the chance to promote our association with Lucas, not least in Brazil where heвЂ™s already a big personality, but worldwide.вЂќ
Lucas di Grassi commented, вЂњThis is a really exciting time in my career and IвЂ™m naturally happy to be supported in my move up to Formula One by TW Steel. I look forward to representing them and of course wearing TW Steel watches around the world. I was a fan of their oversized collection already so to be able to partner with them means a lot to me. TheyвЂ™ve proved themselves as an ambitious brand in a very competitive market. IвЂ™ve gone through similar experiences to make it into Formula One so we have many shared synergies.вЂќ
Lucas di GrassiвЂ™s racing career started in karts in 2000, the determined Brazilian quickly graduating to cars. A pair of runner-up finishes in BrazilвЂ™s Formula Renault Championship and F3 Sudamericana Series propelled him into European competition in 2004.
Victories in the British F3 and the F3 Euro Series championships cemented his potential and saw him step-up to Formula OneвЂ™s official feeder category вЂ“ the GP2 Series. He finished runner-up in 2007, backing that up with additional wins and top-three finishes in 2008 and 2009 respectively. At the same time Formula One tests beckoned, the popular racer eventually landing a full-time ride in Formula One with fellow newcomers, Virgin Racing, for the 2010 season.
TW Steel, celebrating its fifth anniversary in 2010, continues to develop and lead the oversized watch market. A family-owned company, headed by 27-year-old Chief Executive Officer, Jordy Cobelens, вЂThe Watch in SteelвЂ™, has emerged as an innovative, bold lifestyle brand вЂ“ now available in over 50 countries worldwide.