Wednesday, March 24, 2010

USA:Piperlime & Rachel Zoe to find next big stylist


Piperlime, the online shop known for the freshest styles in shoes, apparel and handbags, partners with celebrity stylist Rachel Zoe to find the next big stylist. Style savvy contenders are invited to put their skills to the test with the ultimate challenge on between March 23rd and April 5th. Piperlime and Rachel Zoe will select one contestant for the opportunity of a lifetime.

Aspiring stylists are called to showcase their fashion expertise using Piperlime's must-have styles for spring. Their task at hand... to play stylist to a "client" for three scenarios: a 10-year high school reunion, office-to-evening for a high-powered executive, and a best friend's wedding. Contestants will then explain how and why each look was put together. Entries will be featured on, giving participants a chance to meet their competition.

Rachel Zoe will select one lucky winner who will work with her to style a celebrity on the new season of Bravo's "The Rachel Zoe Project." In addition, Piperlime will grant the winner a guest spot on the new Piperlime blog, allowing them to hone their skills by answering customer's fashion questions and sharing their style advice.

Piperlime offers a distinct fashion point of view, giving fresh tips on the latest shoe, apparel and handbag trends. Exclusive contributions from guest editors including celebrity stylist Rachel Zoe keep customers in fashion and in the know.

Piperlime has partnered with Polyvore for this challenge, a virtual styling tool that lets people mix and match products to create their own fashion "sets." Polyvore has over 6 million monthly unique users, consisting of trendsetters, shoppers and aspiring stylists. 

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