Saturday, March 20, 2010

USA:Designer Sarah Shaw shares Product Launch Strategies


Have you ever seen the product you'd dreamed about developing in stores and on TV and thought, "Why didn't I do that?" The reason is, most likely, that you didn't have the information and connections to do it. Celebrity designer Sarah Shaw, CEO of Entreprenette and product launching expert, shares her years of knowledge as a successful handbag and home accessories designer with other entrepreneurs through her coaching programs and as a speaker at events. Shaw will be a guest speaker at three New York events this spring, including The Toilet Paper Entrepreneur's The First Million Live Event, The Entrepreneur ExposГ© and the Women Entrepreneurs Rock the World event.

On April 30, Shaw will be a keynote speaker at The Toilet Paper Entrepreneur's The First Million Live Event, where she will share her trademark tips and tricks on how she developed her patented Handy Hold All and she will spill the secrets and shortcuts she used to build her multi-million dollar business. Additionally, Shaw will share her Hollywood insider experience to explain how to get products into the hands of celebrities and then leverage this celebrity angle for press and sales.

Shaw will provide business guidance and strategies to entrepreneurs at The Entrepreneur ExposГ© on May 1, and she will lead a workshop on the ins and outs of getting your product into the marketplace at the Women Entrepreneurs Rock the World event on May 6.

Launching products and starting businesses are things Shaw has done repeatedly and very successfully. After a successful career as a Hollywood costume supervisor, Shaw launched Sarah Shaw handbags, which were sold in more 1,200 boutiques and department stores and recognized by InStyle, Oprah, People, Marie Claire and Lucky magazines. Fans of Shaw's products include Jennifer Aniston, Jennifer Lopez, Katie Holmes, Courtney Cox, Cameron Diaz, Charlize Theron, Michelle Williams, Kristin Davis, Gwyneth Paltrow and Marcia Gay Harden.

"The biggest mistakes people make are not conducting market research and improper costing of their products, resulting in poor profit margins," says Shaw. "I teach people specific things they can do to avoid costly mistakes and create products that will be desired by celebrities, their customers, stores and the media."

Through her company Entreprenette, Shaw provides private coaching with the goal of shortening the client's learning curve so she can bring their product from concept to reality. She provides checklists of what to do and how to do it; aligns clients with manufacturers; and helps them create new product ideas to complement their existing service businesses to develop passive income streams or for branding purposes. 

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