Wednesday, July 7, 2010

France:Tommy Hilfiger opens Anchor Store on Champs Elysees


The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, announced the opening of its largest anchor store will take place in France in Fall 2010. Located at 65 Avenue des Champs Elysees in Paris, the impressive 835 m2 flagship store will join an exclusive mix of upscale retailers on one of Europe's most renowned shopping avenues.

"The Champs Elysees store will serve as a true flagship for our brand in France and will further anchor our significant retail presence in Europe," said Fred Gehring, Chief Executive Officer of the Tommy Hilfiger Group. "Champs Elysees is one of the most renowned avenues in the world, with a truly international clientele. It is an important milestone in our continued efforts to establish anchor stores in every major city around the world, and also reflects our firm belief in the potential for future growth in France."

"I am very excited to bring the ultimate Tommy Hilfiger lifestyle experience to France via our new anchor store on the Champs Elysees," said Tommy Hilfiger. "Due to its location on one of the most iconic avenues in the world, we see this as the sister to our Fifth Avenue store for Europe. Champs Elysees represents the intersection of aspiration and accessibility, which is at the heart of our brand. This flagship will be the perfect European home to bring our classic American cool to a global audience."

The impressive Champs Elysees store will be executed with an array of color, texture, humor and fun, as seen through the use of unique styling, as well as furniture and visual elements. The concept will pay tribute to the brand's heritage by incorporating an eclectic mix of vintage furniture and props from the USA, as well as those from France.

There are approximately 1,000 Tommy Hilfiger stores currently worldwide, with freestanding stores located in New York, London, Paris, Milan, Amsterdam, Berlin, Brussels, Barcelona, Vienna, Hong Kong, Buenos Aires, St. Tropez, Istanbul, Antwerp, Munich, Athens, Madrid, and Miami, among others.

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.  

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