Saturday, July 24, 2010

UAE:Damas unveils svelte Sirius watch collection


Damas, the leading international jewellery and watch retailer in the Middle East, introduces Sirius by Chronoswiss.

The name of this line is inspired by the brightest star of a very special constellation that becomes visible in the night sky called the Sirius. This star outshines all the others. The name of the watch originates from the Greek language (Seirios, which means blazing or burning). Due to its special brightness, Sirius has been used as a navigational aid by seafarers from time immemorial, such as on the Polynesian island groups.

Ajay Pandey – GM Category & Marketing Head of Damas said: “Sirius by Chronoswiss is an amazing watch. The ticking Sirius reaches maximum sparkle with its combination of timeless aesthetics and clever technical details: within its elegant and particularly svelte case a horological treasure is housed: exclusive manufacture Caliber C.111. It is based on an historical manually wound movement from the 1950s, which today is only available from Chronoswiss.”

Through the serially outfitted sapphire crystal case back, which Gerd-Rudiger Lang was the first to use on wristwatches, the fascination of the active mechanics inside the watch can be superbly admired: true beauty that comes from inside. These mechanics also mirror the design of Chronoswiss’s new star. Harmonious, classic, and simultaneously modern, the dial is designed in a fully new, subtle way. Two sweep hands display the hour and minute, while the seconds make their rounds in a subsidiary dial at 6 o’clock.

Straightforward understatement sees Chronoswiss remaining true to its own motto вЂno compromise in form or function’ - nothing takes away from the essentials, the display of time. However, the brand also remains true to its attention to detail, for example in the lavish applied markers and hand-finished hands in the shape of a stylized leaf (feuille in French). Gentlemen have the choice of casual stainless steel or precious red gold, and the dial is available in a choice of solid sterling silver painted either black or white.

With its exquisite manufacture caliber and surprisingly pure elegance, above all visible in its flat case framed by a polished bezel, Sirius will also find a special place in the firmament of fine watchmaking. Unlike its heavenly namesake, Chronoswiss Sirius is not 8.6 light years away from us, but rather, shines very much within reach — on one’s wrist.

The Chronoswiss Sirius collection will soon be available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, BurJuman; Emirates Towers; Burj Al Arab; Madinat Jumeirah, Dubai Mall; Deira City Centre; and at the Mall of the Emirates.  

Switzerland:RAYMOND WEIL, a watchmaker true to its values