Saturday, July 17, 2010

USA:High fashion swimwear meets luxury shade


Shade specialty company, TUUCI, will take center stage with swim fashion sophisticates from Aqua Di Lara and QISS QISS at this weekend’s Mercedes-Benz Fashion Week Swim event in Miami, Fla.

Two 11-foot Ocean Master Razor parasols by TUUCI will shade the end of the brightly lit runway, highlighting the glamour of the 2011 swimwear collection adorned by Aqua Di Lara and QISS QISS models. The parasols’ canopies will be constructed with TUUCI Tuff-Skins Sharkskin Silver fabric and will create a peak over the catwalk.

“Our shade structures are the perfect accent to an outdoor fashion event, especially one that involves swimwear,” said Dougan Clarke, founder and CEO of TUUCI. “Reyhan Sofraci’s Aqua Di Lara and QISS QISS lines are made with an edgy style that matches the architectural design of our parasols and engages the eye at first glance.”

The Razor parasol is an asymmetrical construction featuring a razor-like, self tilting canopy profile that can rotate a full 360 degrees. It provides shade no matter what time of day it is, creating the perfect retreat for poolside or beach bathing dawn to dusk.

Presented annually in Miami Beach, Fla. at The Raleigh Hotel, the Mercedes-Benz Fashion Week Swim event is invitation only. The Aqua Di Lara and QISS QISS show will begin at 10 p.m. on Saturday, July 17 at the Oasis outdoor area. 

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