Saturday, July 24, 2010

USA:India to be focus country at MAGIC


This August, Sourcing at MAGIC, the largest and most comprehensive fashion sourcing event in North America, will showcase more than 700 apparel and footwear manufacturers, fabric mills, trim & component suppliers, print design studios and fashion supply chain providers from over 40 countries at the Las Vegas Convention Center's North Hall. This represents a 30% increase in size compared to the show in August 2009.

Opening its doors on August 16th, 2010, one day before The MAGIC Marketplace, Sourcing at MAGIC will highlight and celebrate India, this season's focus country, with over 75 exhibitors, and launch two new sourcing categories: Design Elements, showcasing original design manufacturers (ODM), and Footsteps, the show's new footwear sourcing environment, representing both component suppliers and manufacturers.

"As the wealth of resources on the MAGIC show floor continues to grow, we are seeing equally exciting developments in sourcing," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "The MAGIC Marketplace is definitively the most efficient one-stop shopping resource in the world for the entire fashion industry, and Sourcing at MAGIC's incredible international scope is a tremendous asset for both our exhibitors and retail attendees."

Focus Country India, Strong Country Growth and Premier China
India, the world's second largest producer of textiles and garments will take center stage at Sourcing at MAGIC with over 75 exhibitors. The Minister of Textiles, Government of India, Dayanidhi Maran, will be in attendance on August 16th for the official ribbon-cutting and inauguration ceremony at the India Pavillion. To celebrate India's strong representation at Sourcing at MAGIC, the India Pavilion will host a cocktail reception open to all attendees on August 17th at 3:30 pm.

Other countries significantly expanding their presence at the August show are Taiwan, the Philippines, Vietnam and Mexico, with more than 60 new exhibitors from these regions.

Expanding upon the show's strong representation of resources from China, Premier China is a new area, showcasing more than 30 large vertically integrated women's, men's and kids' wear manufacturers from China offering contemporary design capabilities.

Introducing New Sourcing Environments
Design Elements, one of the two new sourcing environments premiering this August, is a juried section of original design manufacturers (ODM) offering ready-made designs with low minimums.

Footsteps, another new show category at Sourcing at MAGIC, will showcase international footwear component suppliers from the U.S., China, Taiwan and India. Participating footwear manufacturers include JP Originals, Fortune Dynamic, East Lion, SMAC and Legend.

In addition, Sourcing at MAGIC is further expanding its fabric and trim environment representing over 60 international textilecompanies this August.

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