rue21, inc., a leading specialty apparel retailer, announced the introduction of their 11th exclusive fragrance, twentyone black. This girls’ fragrance is launching on July 21, 2010 in all rue21 stores across the country.
twentyone black is a mysterious and addictive fragrance that conveys the carefree spirit of today’s confident girl. Inspired by the “good side of bad,” the fragrance is designed to bring forth the edge that every girl has inside.
Through a blend of jeweled oranges, watery pineapple slices, creamy coconut and precious woods, twentyone black evokes a sense of individuality and enigma, making it the perfect fragrance to create a statement all your own.
Bob Fisch, President and CEO, commented, “We are thrilled to be launching our 11th exclusive fragrance to start the Back To School season. twentyone black expresses the independent spirit of our shoppers, and complements the trendy new fashions we have arriving in our stores for both girls and guys over the next few weeks.”
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