Friday, July 16, 2010

Switzerland:Top-class designers participate in Swiss Textiles Award


The Swiss Textile Federation is giving away their international fashion prize – The Swiss Textiles Award – for the 11th time in Puls 5 in Zurich on 4.November 2010 during the first Fashion Days Zurich. Thanks to the stringent criteria selection, the international team of experts has admitted highly qualified labels to participate again this year. A professional jury of the trade will ultimately select the winner from the catwalk on the evening of the event to take the prize home.

Zurich – 15 July. For the 11th time the Swiss Textile Federation will host the Swiss Textiles Award on 4.November 2010 in Puls 5, in Zürich. This event is globally prized as one of the most renowned fashion prizes for young designers. The prize money which the winner can earn is presented with totals the amount of 100 000 Euros. This prize allowance is a non-cash amount which is solely used to finance the development of the coming collection during the following season or even year, media publications, show productions, production of collection, etc. and paid out in installments as the money is needed.

This year the following finalists in the competition are:

Mary Katrantzou (Greece)
Jason Wu (USA)
Damir Doma (Croatia)
Juun J (Korea)
Adam Kimmel (USA)
Duro Olowu (UK)

International experts are chosen the six finalists
Since 2003 a professional team of international experts select the finalists to participate in the Swiss Textiles Award. This team of professionals is newly elected every year. This year the following personalities have contributed much discussion and recommended at least one designer as finalist:

Glenda Bailey, Harper’s Bazaar, USA
Vanessa Friedman, Financial Times, UK
Trudie Götz, Trois Pommes, Switzerland
Karen Langley, Dazed & Confused, UK
Hideki Iida, Diptrics, Japan
Beniamino Marini,, Italy
JoГ«l Morio, Le Monde, France
Hanni Pontani, MADAME, Germany
Joseph Quartana, Seven New York, USA
Klaus Ritzenhöfer and Daniel Riedo, Apropos, Germany
Robin SchuliГ©, Maria Luisa, France
Silvano Vangi, Luisa Via Roma, Italy
In Hae Yeo, Harper’s Bazaar, Korea

In order to take part in the competition the contestants are required to fulfill the following criteria:

• He or she must have created his/her own fashion label which has been on the market for at least four seasons.
• The collection/s must have been officially presented in one or more of the fashion centers; Paris, London, New York or Milan.
• The designer is known internationally and represented in notable shops in a variety of countries.
• His or her label has been noted and discussed in the fashion media world-wide.

The evening will be enlivened by a presentation of the new collection by Alexander Wang, last yearвЂs Swiss Textiles Award winner. 

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