Saturday, November 28, 2009

India:вЂShoemaking is a labour-intensive process’ - Manager Engineering, Nike


A guest lecture on вЂSports Shoe Production’ was held on November 20, 2009 from 2:00 PM in the auditorium of the Footwear Design & Development Institute (FDDI) Noida.

Mr. Dharmendr Sunkara, Manager Engineering from Nike, delivered the lecture and guided the staff and students on the issues related to sports shoe production.

Emphasizing upon the need of student-industry interface, Mr. Rajeev Lakhara, IRS, Managing Director, FDDI stated, “To offer the possibility of enhancing student learning, guest lectures by renowned industrialist and professionals are being organized in FDDI as it provides expertise in select areas and the studentsare more likely involved in it.”

In his address, Mr. Sunkara said that “Sports shoes are made froma combination of materials and the last 15 years have witnessed great changes in the design of the sports shoes, which now comes in all styles and colours.”

Mr. Sunkara further said that “Shoemaking is a labour-intensive process, and each phase of production requires precision and skills, and taking shortcuts to reduce costs can result in an inferior shoe.”

A highly developed industry interface available with theInstitute brings the needed relational linkages with the concept and cases developed in the classroom.

Mr. Shashi Bhushan Shukla, IRS, Secretary FDDI said “These lectures and industry interaction give students to understand thechallenges and opportunities of the industry in a better manner.”

The lectures were attended by students of footwear programmes, faculty & staff members of FDDI. 

UK:Taiwanese Nikki wins a Day with Shoe Guru Jimmy ChooBloodhound SSC attempts new land speed record