Monday, November 2, 2009

India:'Shared Talent India’ creations displayed at IFW - 2009


Pearl Academy of Fashion (PAF), India’s leading fashion and design institute joined hands with London College of Fashion’s Centre for Sustainable Fashion’s (CSF) key project of 2009 –вЂShared Talent India’. The project was supported by DEFRA (Department of Environment, Food and Rural Affairs), UK Government.

Born out of collaboration between UK and Indian designers, and students of London College of Fashion (LCF), Pearl Academy of Fashion, India and Amsterdam Fashion Institute (AMFI), the project explored and promoted the design applications of a range of sustainable Indian textiles.

Earlier in the year PAF & LCF invited applications from UK and Indian designers to participate in the project. The six selected UK designers with selected AMFI and LCF students travelled to India to participate in a week long design collaboration workshop from the 17th to 25th of July to produce concepts showcasing the Indian sustainable textiles.

Selected design concepts and a promotional film were showcased on the Monsoon stand at Estethica in September 2009 during London Fashion Week. The projects received unconditional support of the FDCI President Mr Sunil Sethi.

The concepts were now presented at the Wills Lifestyle India Fashion Week. The Designers explored the fashion applications for sustainable Indian textiles through several Workshops and Online collaborations in order to:

•Develop trade in these textiles.
•Expel the myth that sustainable textiles can only have a limited application.
•Develop the practice of each designer through a collaborative experience and emphasise on sustainable design.

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