The British Fashion Council(BFC) announces the shortlist of nominees for the 2009 British Fashion Awards supported by Swarovski. The event recognises the most influential people in fashion today and will celebrate the reputation and development of British fashion over the last 25 years. The winners will be announced at the British Fashion Awards, on Wednesday 9th December at a ceremony to close the British Fashion CouncilвЂ™s 25th anniversary celebrations.
The eleven categories include Designer of the Year, the ultimate accolade, which recognises a leading British designer of couture,ready-to-wear, knitwear or accessories who has directed the shapeof fashion in the past year and elevated their international reputation. This year there will also be a one-off London 25award which will celebrate an individual who embodies the spirit of London and is an international ambassador for the capitalвЂ™s fashion industry. The winner of this award will be decided entirely by public vote. The event will also acknowledge the achievement of one designer who throughout their career has made an exceptional impact on global fashion, with the BFC Award for Outstanding Achievement in Fashion Design.
Nominations for awards are made by key opinion formers within the industry. The winners are selected by relevant panels of leading British and international media and buyers.
The UK is internationally recognised for emerging design talent. This year, as part of their support for British talent and the British Fashion Awards, Swarovski are again sponsoring twoawards: the Emerging Talent Award for Ready to Wear and the Emerging Talent Award for Accessories. These awards recognise and financially reward the UKвЂ™s most exciting new designers. A panel of media, buyers and BFC talent scouts were asked to nominate in this category. This yearвЂ™s judging panel includes Nadja Swarovski, Vice President, Swarovski Crystal Business, LucyYeomans, editor of HarperвЂ™s Bazaar, Alexandra Shulman, editor of Vogue, Sarah Mower, leading international journalist (Vogue US and Style.com) and BFC Ambassador for Emerging Talent and Joan Burstein, Founder and Owner of Browns.
The British Fashion Awards 2009 shortlisted nominees are:
1. SWAROVSKI EMERGING TALENT AWARD - ACCESSORIES
An innovative and directional accessories designer who is emerging as an influential force in British fashion in the Accessories category.
Nominees: Camilla Skovgaard, Holly Fulton, Jessica McCormack,Maria Francesca Pepe
2. SWAROVSKI EMERGING TALENT AWARD - READY TO WEAR
An innovative and directional designer who is emerging as an influential force in British fashion in the Ready to Wear category.
Nominees: Mark Fast, Meadham Kirchhoff, Peter Pilotto
3. DESIGNER BRAND
A leading British designer brand that has excelled and made an impact on the international stage over the past year.
Nominees: Burberry, Mulberry, Pringle of Scotland