Streetwear company Wildchild Nation, LLC announces a new partnership with Darrin Dewitt Henson, acclaimed hip hop choreographer and actor. Wildchild Nation will provide online distribution of Henson's collection of garments and products as part of Threader, the first online urban clothing marketplace for the hip hop dance and entertainment industries.
Henson said, "Threader understands street culture. Their selection of urban clothing brands speaks to today's audience, as hip hop has transitioned into mainstream pop culture. I've focused on growing my brand into markets that have mass appeal, and Threader is positioned to be the next big thing. I had to be a part of it."
The respect is mutual as Luam, co-founder of Wildchild Nation, remarked, "Darrin is legendary in hip hop dance. He was the first superstar choreographer with the MTV video music award for best choreography in N'Sync's smash, 'Bye Bye Bye.' Darrin then built a huge brand with the 'Darrin's Dance Grooves,' DVD series. Threader offers him another distribution channel as he continues to grow his brand through his successful acting career."
Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.
Darrin Dewitt Henson began his career as a hip hop choreographer where he won the MTV Video Music Award for Best Choreography for N'Sync's "Bye Bye Bye." His DVD, "Darrin's Dance Grooves," has also proven successful with over four million copies sold. Henson grew to fame when playing Lem Van Adams on the hit Showtime series "Soul Food." In 2007 he held a lead role in the number one movie in the country, "Stomp the Yard." Since his successful transition from television to major motion pictures, Henson has been busy with numerous movies in production, including the highly anticipated martial arts film, "Tekken."