Monday, November 16, 2009

Singapore:Couture Couture makes its Singapore debut with N-W at Changi Airport


Nuance-Watson is pleased to announce yet another brand launch ahead of downtown department stores. Couture Couture, Juicy Couture’s new fragrance line, is now available at Nuance-Watson's Perfumes & Cosmetics stores at Singapore Changi Airport.

Fans of this fun, colourful brand can now get their hands on Couture Couture EDP spray, frothy shower gel, body lotion and sugar body scrub. The EDP spray breaks all the style rules: a delicious eau de parfum in a sparkling flacon, zipped up with Juicy J and Love G&P charms and a shiny, golden cap. Inside, pink grapes make mischief with orange flower, mandarin, blushed plum, honeysuckle and sandalwood.

Chillie Por, Category Manager of Perfumes & Cosmetics says: “Juicy Couture is an up- and-coming cult brand gaining recognition in Singapore, and the addition of the luxury Couture Couture line will reinforce the presence of niche brands in our fragrance category. Juicy Couture definitely has tremendous potential in travel retail similar to its already successful and established fashion houses in Asia Pacific markets.”

Originally known for its tracksuits, Juicy Couture, founded in 1996, has evolved into a multi million dollar lifestyle brand. The power duo behind the brand – co-founders and creative directors Gela Nash-Taylor and Pamela Skaist-Levy – are constantly developing new categories and widening the Juicy Couture umbrella. Gela is married to John Taylor of Duran Duran and Pamela is married to writer/director/producer Jeffery Levy.

Nuance-Watsonis a joint venture between The Nuance Group and leading Chinese retailer A.S. Watson, Nuance-Watson is an award-winning travel retail operator. The company manages the Perfumes & Cosmetics concession, and seven other non-beauty related retail stores including the first ever FIFA Official Store at Singapore Changi Airport. Since its inception in September 2001, the company takes claims to numerous industry recognised accolades such as the DFNI Awards for “Travel Retailer of the Year in Asia-Pacific” for three consecutive years. 

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