The Timberland Company, a leading outdoor footwear and apparel company, announced an exclusive partnership with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland footwear and apparel to the Indian market.
Through the collaboration,Timberland products will be available through Timberland fascia retail stores and premium department stores in major cities throughout India. The Timberland brand represents four decades of product engineering and innovation, and a deep commitment to preserving the outdoors for which their products are designed.
вЂњWith its rapidly-growing fashion and retail sectors, we believe India will become a key market for us,вЂќ said Jeff Swartz,President and CEO of Timberland. вЂњReliance Brands has a wealth of experience in launching and successfully distributing international brands in India. They have a clear understanding of the Timberland brand and consumer, and are as committed as we are to our ideology and passion for the outdoors.вЂќ
вЂњTimberland is a trusted, authentic brand with a history of innovation and quality, functional products for the outdoorsвЂ”and weвЂ™re excited to help drive the expansion of Timberland in to India,вЂќ said Darshan Mehta, President and CEO, Reliance Brands Ltd. вЂњWith the strength of the Timberland brand and our shared commitment to excellence, weвЂ™re confident this will be a long, successful partnership.вЂќ