Monday, November 30, 2009

India:Timberland inks distribution deal with Reliance Brands


The Timberland Company, a leading outdoor footwear and apparel company, announced an exclusive partnership with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland footwear and apparel to the Indian market.

Through the collaboration,Timberland products will be available through Timberland fascia retail stores and premium department stores in major cities throughout India. The Timberland brand represents four decades of product engineering and innovation, and a deep commitment to preserving the outdoors for which their products are designed.

“With its rapidly-growing fashion and retail sectors, we believe India will become a key market for us,” said Jeff Swartz,President and CEO of Timberland. “Reliance Brands has a wealth of experience in launching and successfully distributing international brands in India. They have a clear understanding of the Timberland brand and consumer, and are as committed as we are to our ideology and passion for the outdoors.”

“Timberland is a trusted, authentic brand with a history of innovation and quality, functional products for the outdoors—and we’re excited to help drive the expansion of Timberland in to India,” said Darshan Mehta, President and CEO, Reliance Brands Ltd. “With the strength of the Timberland brand and our shared commitment to excellence, we’re confident this will be a long, successful partnership.” 

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