Monday, November 30, 2009

Italy:Modaprima for fast fashion collections


The 67th edition of Modaprima, the international fair presenting ready-to wear men’s and women's fashion and accessory collections created-for-large-scale-distribution for the 2010/2011 fall-winter season and sneak-peeks of the 2010 spring/summer collections, will be held in Milan from 28-30th November 2009, in the Portello at FieraMilanoCity.

The protagonists of this edition will be 75 companies who will be previewing around 150 collections to a public of international buyers. The fair - the first event created on the international scene for this particular market segment – will present a selection of the best companies specializing in ready-to-wear and created-for-large-scale-distribution fashion products.

“We can confirm Modaprima’s strategy of focusing strongly on scouting, quality, research and segmented proposals”, says Agostino Poletto, deputy general manager of Pitti Immagine. “This is the eighth edition we have organized and, once again, the event takes on the role of a reference point for an important production sector in the Italian fashion system featuring companies from our top industrial districts. In this continuing difficult economic situation, it is important to offer our international buyers – who represent 45% of the total - fast fashion collections with quality content and exciting prices with which to constantly renew their seasonal product proposals”.

Alongside the BRANDS WHO HAVE PREVIOUSLY ATTENDED Modaprima, there will be names such as: Nuovi Sarti - Karat, Beatrice B., Sfizio by PlissГЁ, Ann Max, Vezzo, Esseci, Zanetti Moda, QubhГ  - Critina Rej, Bernardini, Incontro, Cristian International, Algis and Maglificio Venezia; and NEWCOMERS: Cix & Co., Cix & Co., Arduino Gironacci, Bon Bon, Ramas, T & T, Sorriso, Emmetrade, Verderame, Carnevale and Franzoni.

Another important feature of this event is the FASHION CUBE, the research area curated by Sergio Colantuoni – one of Italy’s most successful visual designers – and produced with the valuable cooperation of the exhibitors. Next season’s inputs and fashion trends will be showcased inside this area using visual and scenographic installations: the 5 THEMES for this edition are Sauvage, Useful, Wood, Edelweiss and Pottery.

The international dimension that characterizes Modaprima is also the result of a targeted promotional strategy directed towards both emergent and traditional markets realized by Pitti Immagine in collaboration with ICE - Istituto per il Commercio con l’Estero [Italian Foreign Trade Commission]. The countries invited to this edition include Canada, South Korea, Denmark, Japan, Great Britain, Hong Kong, Portugal, Spain, United States, Russia, Ukraine and Scandinavian countries. 

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