Monday, November 2, 2009

Poland:Trend and Tech – theme of BTS Fair


For the first time ever BTS Fair of Shoes, Leather and Leather Goods will be staged in November and May. The date for the autumn edition was changed following the suggestions of footwear producers and the edition is aimed at companies which order models from the spring-summer 2010 collection.

The trade fair exposition centres on two themes: Trend and Tech and will present collections of footwear, clothing, accessories, leather as well as components and machines for the footwear-leather sector offered by over 150 Polish, Hungarian, Greek, French, Italian, Portuguese and Spanish brands.

Your Business Guide – seminars and training sessions
Experts will run seminars and lectures on: trends for spring-summer 2010, practical advice and guidelines for business management, ways of preventing unfair competition, ideas for brand strengthening as well as arranging sales outlets so that they are conducive to reaching sales targets. Seminars will be taking place at speaker's corner in Pavilion 3A.

The following issues will be discussed:
- perspectives for footwear suppliers.
- guidelines concerning brand management for producers andtraders.
- spring-summer 2010 trends in footwear and leather accessories.
- Concept Shop – a model shoe shop.
- rules of Visual Merchandising.
- legal advice on running sales outlets.

The latest footwear, clothing and leather accessories' trends exhibited at the BTS trade fair will be also presented every day during Leather Fashion Show. The shows which will be organized twice per day on a catwalk in Pavilion 3.

On the first day of the trade fair, a business meeting isscheduled to take place in which government representatives and MPs will participate and which will be a platform to exchange views, opinions and experiences on the present standing of this business sector. The meeting is organized by the Polish Chamber of Leather Sector, based in Radom (Polska Izba Branzy SkГіrzanej).

The Leisure Area will be a novelty at the BTS trade fair, an area where people can relax and hold business talks over a cup of aromatic coffee or a glass of refreshing juice. HF Helvetia Furniture is the partner of the Leisure Area.

Award Gala – prestigious awards
On the second day of the trade fair, at the Award Ceremony of the Exhibitor's Evening, the most prestigious award of Miedzynarodowe Targi Poznanskie will be presented, i.e. the MTP Gold Medal which is given to the best products exhibited at the fair. During the ceremony, Acanthus Aureus statuettes will be presented to those stands which are most conducive to the implementation of company's marketing strategy. The Award Gala will also feature the presentation of 2009 Fashion Website Awardsfor the best Polish websites of leather sector in the third competition organized by Promedia publishing house.


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