Tuesday, November 17, 2009

Sweden:Maximise party look - make a statement with H&M collection


Party season is the time for letting your imagination run wild, especially with the shoes, boots and accessories that are making all the noise at H&M. High platform heels come in vivid colour blocks or shimmering brocade, while metallic pumps have added drama with their jewelled cone heel.

There’s even a gold trimmed version of this year’s must-have gladiator heel. Boots are big news right now, and for this season you can find the perfect thigh-high grey suede heeled boot, snakeskin platform cutaway boots and some tough lace-up boots with a sky-high heel. As far as bags go, clutches really come into their own for parties, along with small framed bags and small bags with a chain strap. Big necklaces are the secret fashion weapon this winter, with chic knots of gold or decadent silver tassels contrasted with gem stones, while bangles, brooches, scarves and gloves confirm the point that more really is more.

“All for children”- H&M teams up with UNICEF to help protect children’s rights in India
H&M is proud to announce a new five-year project with UNICEF called All for Children, backed by a $4.5million donation from H&M, to help improve the lives of children in one of the most disadvantaged cotton-growing communities in the world. The long-term aim is to ensure children’s rights. H&M customers can help too by buying an exclusive bag designed by Sonia Rykiel.

The project is focused on the children in the Salem and Dharmapuri districts in Tamil Nadu, on the southern tip of India. H&M takes a clear stance against child labour, and the goal of the initiative is to lift children out of work and into education, while also providing them with health and nutrition care, and building a protective environment to help prevent child labour.

The project is the longest and most wide-reaching initiative H&M has ever undertaken with UNICEF. It will work on concurrent strategies including child protection structures, education, community mobilisation, social protection and health and nutrition services. It will focus on children from vulnerable families and children who are working in cotton fields and in other areas of employment.

To raise funds for UNICEF, Sonia Rykiel has designed a bag made from organic cotton exclusively for H&M. Available in approximately 1,500 stores from 5 December, 30% of the price of the bag will be donated to UNICEF. It is the first in a series of bags designed to raise funds for UNICEF and H&M’s All for Children project.

“I am really pleased that after years of planning and research, the All for Children project is now off the ground,” says H&M’s CSR Manager Ingrid Schullström. “Over the next five years H&M and UNICEF will work together to create a better and healthier future for the children in this region, preventing child labour and promoting access to good education." Meanwhile, the Deputy Executive Director of UNICEF Sweden, Anna Ryott, says.

“Together with UNICEF,H&M is taking decisive action to help lift children and their families out of poverty and thus tackle the source of child labour.”

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