Emporio Armani launches women's collection spring/summer 2010. There is a definite mood at the core of this collection: a sense of freedom that imparts energy, a playful spirit that conveys sheer happiness and fun. This sense of freedom is apparent in the lines, so strong and precise, that invite a new elegance expressed through choice and flexibility. The collection's flowing movement is set off by powerful graphic design in black and white, presented in blocks of colour, geometric patterns and stripes.
A flat disk, with the plasticity of glossy patent, appears as a brooch, a belt buckle or a bag clasp, emphasising the preference for clean contours. However this rigorous approach to shape, emphasised by the proportions of fluid jackets – that define the silhouette always teamed with short skirts – paradoxically promotes a way of "dressing without dressing up" achieving a simplicity and immediacy that reveals the very essence of the clothes.
The theme of liberty that prevails throughout this collection, which is not exotic or nostalgic but contemporary and metropolitan, leads to a very original treatment of prints: multicoloured graphic patterns and stylised flowers in shades of fuchsia, red, coral and orange from an Italian garden, seen on walks along the southern coast.
These colours and patterns recur in the bikinis and swimsuits that epitomise the joie de vivre of summer style.
Indispensable symbols of the season: round sunglasses, and necklaces in Plexiglas and bands of multiple fabric threads, interspersed with pearly beads and crystals.