Sunday, February 28, 2010

USA:Zazzle launches men's PRO-Keds shoes


Zazzle, the leading platform for quality custom products, announced the availability of the world's first completely customizable men's sneaker. In a significant expansion of the ongoing collaboration between Zazzle and Keds, the unique line of customizable men's PRO-Keds shoes is now available on Zazzle's global family of websites. The shoes will be available on the Keds website this spring.

Custom PRO-Keds by Zazzle marks the footwear industry's first fully-customizable product for men, extending far beyond the simple color choices currently offered by other footwear makers. Customers can upload their own graphics and text to every canvas surface of the shoe, and can choose the colors and patterns for stitching, lining, bindings and more. In addition to building their own shoes entirely from scratch, customers can also browse and buy existing shoe designs from the Zazzle marketplace and cutting-edge design collaborations from ARTSPROJEKT, Zazzle's premier network of top artists from around the world. Men's shoes are the newest addition to Zazzle's already popular women's and children's shoe lines, and allow a new set of consumers to instantly customize one-of-a-kind shoes featuring their own artwork and creativity.

A staple of both the mainstream and counterculture movements for decades, PRO-Keds have adorned the feet of neighborhood street ballers and legends of the NBA, as well as beatniks, hippies, punk rockers and some of hip hop's original MCs. Now, a new generation has discovered the PRO-Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness. In this expanded partnership with Zazzle, Keds' classic, authentic style becomes even more distinguishable as a leading brand, with significant vision into the future of footwear. Customers around the world can now create high-quality men's shoes -- both hi and lo top -- from an American icon, using their own designs and artwork.

"These men's shoes are an exciting expansion of our partnership with the brand, and with PRO-Keds we're actually remixing a cultural icon," commented Andy Howell, founder of ARTSPROJEKT Global Creative Network, a unit of Zazzle. "By opening the blank canvas of PRO-Keds -- an already very cool shoe people can unleash their creative energy on a new medium, and that's really where Zazzle excels. Self-expression and customization is where we see commerce headed, and we're constantly pushing the envelope with new products like PRO-Keds."

By leveraging Zazzle's proprietary technology and on-demand manufacturing capabilities, Keds is easily able to expand its custom merchandise creation and purchase options with minimal cost and zero risk. 

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