The premiere collection from new childrenвЂ™s apparel label Laughing Out Loud is already receiving accolades. The Spring/Summer вЂ™09 line from designer Mila Cole, which debuted at New YorkвЂ™s premiere ChildrenвЂ™s Club trade show in October, has received the covetable вЂњBest in ShowвЂќ award honoring market newcomers from longtime industry expert Tina Barry, a correspondent for JamesGirone.com, a revered online guide to the childrenвЂ™s marketplace.
Selected for its child-appropriate fashion, successful incorporation of leading trends, and cohesiveness as a collection, Barry noted that Laughing Out LoudвЂ™s вЂњfreewheeling sportswearвЂќ stands out from other brands due to its modern look, vibrant colors, and high-quality Pima cotton knits and woven fabrics.
In addition, she highlighted the designerвЂ™s talent for bringing whimsy to clean-lined silhouettes through bold touches like wide stripes and ribbon embellishments. Barry picked a multi-tiered dress as the must-have design from the brandвЂ™s spring collection: вЂњWith the ruffled body, the rich charcoal lining and [a] bold crisscrossed woven ribbon, the Flamenco dress lives up to its name,вЂќ she said.
вЂњAs a new label, weвЂ™re thrilled to have been pinpointed as an exceptional newcomer to the childrenвЂ™s wear market,вЂќ Cole said. вЂњWith childrenвЂ™s retailers looking for new and fresh designs to keep their customers shopping amid a troubled economy, this award provides evidence that ours is a brand to watch.вЂќ
Lawyer-turned-designer Mila Cole debuted her childrenвЂ™s wear label in 2008, hoping to share with other parents styles that evoke the love, laughter and liveliness of her own two sons. Made for boys and girls ages 0 to 6, her designs emphasize comfort and quality and are made of high-grade Pima cotton sourced from her native Peru.