Phoenix Custom Apparel has renewed its multiyear agreement with NHRA to continue its association as the official uniform of NHRA. The terms of the agreement call for Phoenix Custom Apparel to provide NHRA with hats, firesuits, shirts, event-winner jackets, and other special apparel items.
"This extension represents the beginning of our seventh year of providing our products to the NHRA. It is a mutual expression of the satisfaction of both parties with what we have meant to each other over these past six years," said Phoenix Custom Apparel President Bruce Bowler, an avid drag racer since the 1950s and a former NHRA division director.
"At a time in our country's economy where there is a lot of fear and uncertainty, we are pleased to be moving forward in this positive manner as the NHRA's official uniform supplier."
In addition, Phoenix Custom Apparel outfits crewmembers, employees, and sponsors of many of motorsports' most high-profile teams.
"Phoenix Custom Apparel has a rich history with the NHRA, and we are pleased to continue this great relationship, which has proved to be beneficial to both parties," said Gary Darcy, NHRA senior vice president-sales & marketing.
Phoenix Custom Apparel is a self-contained apparel manufacturer with a superior, experienced staff to take a customer's needs from concept to a physical reality. Located in its manufacturing plant in Denver, its art-designing, digitizing, pattern-making, cutting, embroidery, and sew-line personnel provide top-quality products to clients throughout the world.
Its constant search for improvement in technology, processes, and product has resulted in a wide array of available products, including its premier sublimated crew-uniform shirts and jackets, the finest in custom-made embroidered leather and wool jackets, a complete line of SFI-certified driver suits, and a full line of embroidered and screen-printed corporate appare