Sunday, January 18, 2009

USA:Paula Levy appointed as Sr VP (S&M) at TradeStone software

USA:Paula Levy appointed as Sr VP (S&M) at TradeStone software

USA:Paula Levy appointed as Sr VP (S&M) at TradeStone software

TradeStone Software, the retail industry’s leading provider of private label and global sourcing solutions, today announced Paula Levy as senior vice president of sales & marketing and Tim O’Brien as vice president of finance. With double digit growth in 2008, TradeStone’s expanded management team will boost sales, marketing and finance operations to serve a rapidly growing Fortune 500 customer base. The new executive appointments are:

Paula Levy, a proven retail executive who has held sales and sales management positions with Lectra, Lawson and STS Systems, joins as senior vice president of sales and marketing. Levy brings to TradeStone her distinguished track record of more than 25 years of selling and messaging to the top retailers in the Americas and abroad. Her strategic vision and experience executing programs that increase revenue and market share will be instrumental as TradeStone continues to expand its dominance in the retail industry.

Tim O’Brien, formerly with Applix and Deloitte & Touche, comes to TradeStone with more than 10 years of experience in financial and operational management positions. O’Brien will play a critical role in building the financial and internal control infrastructure to support the growth of TradeStone by managing cash flows of business operations and ensuring compliance with domestic and international regulations. He will also provide strategic financial planning and operational guidance.

“TradeStone had a banner year in 2008 that included a 50 percent growth in revenue, expanded operations, and exciting new developments to our Merchandise Lifecycle Management suite,” said Sue Welch, CEO, TradeStone Software. “These new appointments reflect our commitment to continuing to deliver the most innovative and robust private label and global sourcing solutions to the retail community. We value the impressive breadth of experience Paula and Tim bring to our executive team and we look forward to the new milestones they will help us achieve in 2009.”

About TradeStone Software, Inc.:
TradeStone provides merchandise lifecycle management software that enables the world's most successful retailers to bring innovative and highly profitable private label products to market at record speeds. TradeStone's Merchandise Lifecycle Management suite, which consists of TradeStone PLM for Retail (TM), TradeStone Global Sourcing (TM), TradeStone Quality Management (TM), TradeStone Global Order Management (TM) and TradeStone Supplier Management (TM), deliver radical results - 200 to 400 basis points to the bottom line; sales increases of 3 - 6 percent; average consumer spend increases of seven percent; and sell through at margins of 78 percent.

TradeStone marquee customers include American Eagle Outfitters, Boots, Circuit City, Deutsche Woolworth, Guitar Center, Kohl's, Macy's, NBrown Catalog Company, Pacific Sunwear, Regatta, Shoprite, The Children's Place and Urban Outfitters. TradeStone Software is headquartered in Gloucester, Mass., with offices in Atlanta, Bangalore, Hong Kong and London.