Sunday, January 18, 2009

USA:Worth suggests Michelle Obama wear Knot-Back Gala Dress for Inaugural

USA:Worth suggests Michelle Obama wear Knot-Back Gala Dress for Inaugural

USA:Worth suggests Michelle Obama wear Knot-Back Gala Dress for Inaugural

Caroline Davis, founder of The Worth Collection, the American fashion brand that empowers women to build their own businesses selling Worth while balancing family and community commitments, has suggested that Michelle Obama wear the luxury--but accessible--label's simple, sleek and sleeveless Cady Knot-Back Gala Dress to the January 20 Inaugural Ball. The gown, which features an exposed back closed with a row of vertebrae-skimming, double-knotted ties, is from the company's Winter 2008-09 Collection.

Caroline Davis made the suggestion in a January 12 email to Melissa Winters, Deputy Chief of Staff to the future First Lady.

"We love the Cady Knot-Back Gala Dress in either patriotic, candy-apple red or elegant black for Mrs. Obama," said Davis, a celebrated American entrepreneur who started her first company 30 years ago when her husband told her the vacuum cleaner she wanted was too expensive. "Mrs. Obama has a tall, beautiful figure, gorgeous arms and a strong back. This silhouette is perfect for her."

Davis hopes that Worth's story will appeal to Mrs. Obama as much as the gown does.

"I founded Worth 19 years ago when I saw that there was a need for flexible career options that provided women with income, an opportunity to be part of a participatory management structure and the ability to use their talents to build a successful business of their own," says Davis. "During these tough economic times, when the pressure on women to balance work, family and community is greater than ever, Worth would be a highly relevant choice for Mrs. Obama. In addition, it would make a strong, positive statement about Mrs. Obama's priorities as First Lady of the United States."

Made of viscose, acetate and Lycra, the Cady Knot-Back Gala Dress was designed by a female American designer, Diane Manley, and is sold by American women across the country.

The Worth Collection, Ltd., which designs and shows four collections of luxury ready-to-wear per year, is renowned for its sophisticated and elegant designs, classic lines, impeccable detailing, and fine fabrics.