Sunday, August 30, 2009

Brazil:Couromoda to foster the Brazilian industry, Mr Santos


Couromoda is betting on the picking up of business and starting in August it starts, the most important Brazilian and international promotional campaign ever. Buyers, retailers and distributors from all over Brazil, Latin America, Europe, Middle East and Asia will receive personalized information on COUROMODA 2010, to be held from January 18 – 21, in the city of São Paulo.

Francisco Santos, founder and president of the Couromoda Group, states that the objective is to attract to the January fair the biggest and most qualified number of buyers ever in a Brazilian fair. “We shall promote all around the world the design, the quality, the technology and the excellent cost/benefit of the Brazilian production of footwear and accessories."

"This endeavor will foster the Brazilian industry and its extreme competence to supply not only the important domestic market, but also the most demanding world markets. We want to show to the international buyers that Brazil is the only country outside Asia that has the capabilities to offer fashion, technology, quality and agility to deliver. Our industry is sound, ethical, experience and our country is undergoing one of its best stages in terms of international prestige”, says Santos.

“We are innovating in the promotion of the fair for which we have doubled our promotional budget, consolidating all the actions that have given Couromoda the leadership in trade fairs in the Americas”. 

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