Friday, August 21, 2009

Singapore:Nuance-Watson & SK-II launch Skin Signature Series


Nuance-Watson (Singapore) and prestigious skincare brand SK-II launched the Skin Signature Series with with a mega promotion that started on June 30.

The six week promotion for the worldwide travel retail exclusive generated nearly USD 1 million in sales despite a recessionary period with passenger numbers on the decline. Sales far exceeded expectations and achieved a remarkable growth versus last year. This is the second time Nuance-Watson (Singapore) and SK-II have successfully teamed up for a global initiative of this sort.

The SK-II Skin Signature Series with Oli-Vityl and its three-step beauty regimen helps enhance one’s skin power, i.e. the skin’s natural ability to withstand stress and maintain its texture, radiance and firmness for sustainable beauty from within.

Skin Signature Moisturizer, an essential moisturiser, is the first step to boosting one’s skin power from within with its powerful cocktail of Oli-Vityl, Signaline and Pitera. Delivering a dose of actives to amplify skin power is Skin Signature 3D Refining Mask, a unique two-piece stretchable mask. The line-up further includes Skin Signature Cream-in Foundation that providesa beautiful finish for skin while working on enhancing skin power.

This latest break-through technology series was launched togetherwith the brand’s award-winning Facial Treatment Essence in all of Nuance-Watson (Singapore) Perfumes + Cosmetics stores with massive visibility in terms of store display and communication. As expected, the Skin Signature Series was purchased largely by locals and mainland Chinese whose purchases accounted for more than half of the promotion’s total sales.

Quite effortlessly, SK-II maintained a stronghold on its No. 1 ranking in the cosmetics category in July with the successful introduction of this Skin Signature Series. Says Jorge Rodriguez,Category Manager of Nuance-Watson Singapore, “We were apprehensive initially as there was no leverage on any PR campaign since this was a worldwide launch exclusively with us. Traffic was also weak because of the recession. But we decided to go for it and we are definitely glad we did!” 

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