Perry Ellis International announced that it has signed a licensing agreement with S.A.R.L. de Gestion Pierre Cardin to source, sell and distribute the Pierre Cardin brand for menвЂ™s sportswear, except for woven shirts, in the U.S., Puerto Rico and the U.S. Virgin Islands. This is a five year agreement, starting in 2010.
вЂњThe addition of an iconic brand such as Pierre Cardin, with its amazing heritage, worldwide recognition and enormous untapped potential, creates new and exciting growth opportunities for Perry Ellis International,вЂќ George Feldenkreis, Chairman and CEO of Perry Ellis International, commented.
вЂњPierre Cardin remains one of the best known fashion brands in the world today. We are thrilled to partner with Perry Ellis International вЂ“ a worldwide fashion leader for the U.S. market,вЂќ said Edouard Saint Bris, International License Manager at S.A.R.L. de Gestion Pierre Cardin.
вЂњThis partnership will allow the Pierre Cardin brand to reach its full potential in the largest consumer market in the world. We are looking forward to a long and mutually beneficial partnership.вЂќ
Perry Ellis International will distribute the brand in department stores starting next January.
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters,dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution.
Pierre Cardin is a personality, an inescapable brand in the fashion of the last fifty years. Sometimes visionary Dressmaker, sometimes inveterate Businessman.